The role of search engines has become as important as the opinion of journalists and influencers. A robust public relations (PR) strategy will harness the power of search engine optimisation (SEO) by creating content to generate leads. Writing press releases and producing other promotional material maximises a search engine’s selecting copy and boosts organic traffic on a brand’s website and social media channels. Paid search is a type of contextual advertising where site owners pay a fee to have their website placed at the top of a search engine’s results page.
How does SEO work and why is it important?

The best Brazilian PR agencies know that an understanding and consideration of search rankings and search engine visibility are crucial ingredients for any campaign. However, search engines and user behaviour on search engines have evolved significantly in the last few years. The increase of mobile search usage and the expansion of personalised and local search have transformed best practice and future-proofed SEO strategies, but Sherlock understands this constantly changing landscape.

Our view on how SEO, PR and paid research interrelate is simple: high-value links and high-quality content are the glue that binds them together, ensuring that our clients’ brands remain highly visible and that their customers can find their business easily.