Media Relations, basically is the art and understanding of how two identities relate to each other with the sole purpose of a mutual benefit between both organizations, incorperating a constant comunicationes between both parties. Media goals consists of helping understand public awareness and give enfasis on the benefits and services of the organization Or of an achivement to the public. This is really important to market in a positive way your organization, services, or achivements and help understand what are the goals and mission of that identity.

This also means to sirve as a director and coordinate with personnel that produce news and features of Media in TV business, usually journalists, editors, TV anchors and other influencial parties that are tied to the TV industry.

Media Relations can appear complex and dificult if not in the hands of experts. When implemented and well planned; it can have a massive positive return on investment for the business. Even though Media relations is not easy to quantify as the ratings can be manipulated or distorted from reality, but has a large impact as a whole and very necesarry for the success of a business.