The industry of the communication has slopped over the past years being almost completely replaced by social media. Old school tradicional ways of influences were based on the tradicional tv and advertisement are just not that effective. Today the game has changed, now we have a constant 24 / 7 media streaming and data sharing with is more efective and spreads information quicker than tradicional plateform. This dosent mean that we discart traditional ad or advertisment , we impletment both. We used affliate Marketing with involves affliacion with tele communication aswell.
Efective influencers nowa days are celebrities, hosts, person of high achivement, basically any person of interest with a large fan base.