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Welcome emails have best click-to-open and first purchase rates

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study.  Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report. Abandoned cart notifications had a 23.9% success […]...
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It’s time for CMOs to talk business

I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient.  According to many surveys, this milestone means I’m on borrowed time – and have been for some time.  Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 months — the lowest since 2009, and […]...
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10 questions to ask when auditing your email program

Back in January 2018, I wrote a MarTech column with advice I give clients when the fiscal year is young.  I suggested you take some time off to plan your marketing strategy for the coming year. Forsake the hustle and distractions of the office and take your team to some offsite location where everybody can […]...
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Google favors helpful content over search engine-first in new update

Google is favoring content “by people, for people” over content written with search engines in mind in a new and extensive search algorithm update. The changes are responsive to user frustration when clicking on links that rank well in search but lead to content designed to rank well in search rather than be helpful or […]...
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PGA TOUR transforms fan experience, analytics and customer feedback

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. The PGA TOUR will use Qualtrics’ XM, which includes Qualtric Social Connect and Qualtrics Customer and Employee XM products, to draw insights from how fans engage […]...
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Work in Progress Limits: Getting started with the Agile Marketing Navigator

We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation. In recent articles […]...
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Can you use AI-generated content without hurting your page rankings?

Last week Google announced it was changing its algorithm to rank content “by people, for people” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t hurt page rankings? Google says what it calls “automatically generated content” is SPAM and […]...
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