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3 content challenges and how marketers can overcome them

The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new customers as well as fostering existing customer relationships,” said Anthony Welgemoed, founder […]...
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Story Points: Getting started with the Agile Marketing Navigator

We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation. In recent […]...
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Google delayed third-party cookie deprecation: Why and what’s next?

Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. The reason? Feedback on the Privacy Sandbox initiative suggested much more testing was needed. There’s no simple answer to why Google did this — but there are a number of possibilities we explored […]...
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TransUnion partners with Canvas Worldwide to boost omnichannel CX

TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. The collaboration will give Canvas access to TransUnion’s extensive consumer insights. This is aimed at allowing more refined audience planning, custom audience creation and improved measurement capabilities for advertisers […]...
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A new way to find the tech talent you need 

Despite layoffs at high tech companies, hiring people with tech skills doesn’t seem to be getting any easier. There are currently 695,077 open computing jobs nationwide, according to Code.org. Compare that to the 79,991 computer science students who graduated into the workforce last year and you see the scale of the problem. However, there is […]...
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The only two things that matter in marketing

Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. Many technologies, tools, and tactics promise to be an “easy button” to success.  No matter what the latest trend is, experience proves that none of them can generate endless leads, consistently boost conversion rates, or predictably increase revenue. But […]...
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How marketers are preparing for the future of in-game ads

As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. One sign of how the landscape […]...
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How CDPs transform donor experience for a nonprofit organization

When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors and engage them in a way that feels personalized and relevant,” said Tamalyn Ramsey, World Vision’s digital technology program director, at The MarTech Conference. “The […]...
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