Category Archives: Sin categoría

Sin categoría
Blank Image

6 martech contract gotchas to be aware of

Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.”  Contracts are complex for a reason. That’s why martech practitioners are wise to lean on lawyers and buyers during the procurement process. They typically notice terms that could undoubtedly catch business stakeholders off […]...
Sin categoría
Blank Image

Deflation comes to e-commerce as online prices fall 2% in July

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. This is the first decrease since January 2020, just before the pandemic. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price […]...
Sin categoría
Blank Image

Webinar: What ad channels work best for your brand?

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your […]...
Sin categoría
Blank Image

Governing AI: What part should marketing play?

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. If you don’t, one needs to be created. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can […]...
Sin categoría
Blank Image

Attentive launches text-to-buy solution with Shopify’s Shop Pay

Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand. What it does. Attentive’s text-to-buy solution connects customers with Shopify’s Shop Pay checkout flow when they are in a text conversation with a brand and […]...
Sin categoría
Blank Image

Webinar: The key to email marketing success

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew […]...
Sin categoría
Blank Image

FTC weighs in on customer data privacy

The Federal Trade Commission has announced that it will consider rules to eliminate “harmful commercial surveillance and lax data security.” The Advanced Notice of Proposed Rulemaking comes even as Congress works on the American Data Protection and Privacy Act (ADDPA) which, if passed, would be enforced by the FTC. Commercial surveillance is defined as the […]...
Sin categoría
Blank Image

Whatever happened to customer journey orchestration?

Five years ago, it seemed like customer journey orchestration technology was having a moment.  Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors.  What happened, and what does it mean for you, the martech leader? First, […]...
Español