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3 changes coming to Google Ads audience features

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts.  Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a […]...
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Hootsuite joins TikTok’s Marketing Partner Program

Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. About 38.5% of Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63%) planning to launch TikTock content sometime […]...
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A winding path to marketing and analytics

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. It also brings needed perspective to a question everybody with a […]...
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Contentstack debuts no-code Automation Hub

This week, content experience platform (CXP) Contentstack debuted their Automation Hub, a no-code composable architecture tool. What it does. The Automation Hub simplifies, on the front end, the deployment of composable architectures used for content creation in building digital experiences for customers. Instead of having to write code to integrate content from different sources and […]...
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Why we care about advertising: A marketer’s guide

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, […]...
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Instacart launches shoppable ads

This week, grocery delivery and pickup platform Instacart announced the rollout of shoppable ads. Participants in the pilot program include Dove, PepsiCo, Mondelez International and S.Pellegrino. Video and display units. Shoppable video and display units can be seen by users in the Instagram Marketplace as they shop products from specific grocery retailers. The ad units […]...
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