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Google again delays third-party cookie deprecation

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating […]...
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Only 11% of US businesses fully comply with CCPA privacy law

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Dig deeper: Federal data privacy bill could make life easier for marketers The rest of the companies are either non-compliant […]...
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5 paths to post-cookie personalized advertising

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity resolution platforms are already in-market, much of the focus is on overall audience addressability. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies.  As […]...
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Managing the unpredictable: The inventory conundrum

There is a very special name for stuff before it is sold: inventory. Online retailers want to have enough inventory to meet demand. Having too much is bad, since you must pay to store it, plus there is an opportunity cost in lost sales. Having too little is bad, because it’s hard to deliver instant […]...
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24 questions to ask ABM vendors before signing the contract

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a […]...
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Webinar: The genius behind QR-code marketing

QR codes are shaking up the marketing world (did you see that Coinbase Superbowl commercial?). This seminar will teach you everything you need to know about how QR codes can be used to unlock mobile engagement and revenue, channel attribution, and first-party data in a cookieless world. Join QR marketing expert Brian Klais, CEO of […]...
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Mobile leads growth in the expanding in-game advertising industry

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 times bigger than […]...
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A look at martech investment and innovation

At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. However, the reality is we add any product […]...
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