Marketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the recent Gartner CMO Spend Survey 2018-2019, which surveyed UK- and U.S.-based senior marketing executives. Marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech last year, while allocating 24 […]...

Although shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not figured prominently in many marketing campaigns. That direct data will now be directly available to advertisers on the Kiip mobile marketing platform through a partnership with the Purchase Decision Network (PDN) announced this week. First use […]...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Holiday shoppers spent record-breaking $126 billion online in 2018 Jan 15, 2019 by Robin Kurzer Mobile drove more than half of holiday visits to retailer sites, delivered one-third of the revenue. […]...

A Progressive Web App being built inside Adobe’s new PWA Studio. Adobe announced new marketing capabilities at the National Retail Federation conference on Tuesday, most notably its first Progressive Web Application (PWA) Studio. “A seismic advancement.” PWAs are browser-based, fast interactive experiences that resemble mobile apps, but do not require downloads. While the new PWA […]...

Holiday shoppers spent more money online than ever before in 2018, according to a 2018 holiday wrap-up out this week from Adobe Analytics. Consumers spent $126 billion from Nov. 1 through Dec. 31, averaging $2.1 billion a day — an increase of 16.5 percent over last year. Adobe’s report is based on more than 1 […]...

CES is not what it used to be. What was once a showcase for buyers to fill shelves has been completely turned on its head. The event, which took place in Las Vegas for the past week, is now much more than a tradeshow. It’s an ode to today’s direct-to-consumer marketplace and technology providers, with […]...

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the Google Ads interface, so paid search marketers will be familiar with both the automated bidding option and the page placement report Amazon has rolled out. Fixed and dynamic bidding options. The new bidding tools […]...

Customer expectations are rising. Management is demanding results. And the technologies to satisfy them both are evolving faster than most organizations can implement. Sound familiar? Then we suggest you attend The MarTech® Conference, April 3-5 in San Jose. Here’s why. We feel your pain… Need to demonstrate ROI? Break down the silos? Get management buy-in? […]...

RE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is calling it an industry-first, the tool is the latest entry in an expanding group of technologies that are making video creation at scale easier for marketers. The video feature was created in […]...

Another industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by Thunder Experience Cloud, an ad server that focuses on people, rather than cookies, for targeting. The key problem statement that TIM is looking to solve, Thunder CEO Victor Wong said in an interview, is: Can the […]...