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Facebook to remove thousands of outdated interest targets for advertising

Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the removals, said Graham Mudd, VP of product marketing for ads at Facebook, in an interview Monday. The interest targets […]...
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Is your martech leadership failing on SEO? Probably

Sorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got talking with Jessica Bowman, owner of enterprise SEO consultancy SEO Inhouse, author of The Executive SEO Playbook, and an editor-at-large for Search Engine Land. Jessica is pretty much the world’s leading expert […]...
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Martech is Marketing: A Live Q&A with Scott Brinker

Customer expectations are rising… and marketing technology — martech — is the key to meeting and exceeding those demands. Indeed, marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.  In short: Martech is marketing.  Bring your big-picture questions about this bold and vital concept to a live Q&A […]...
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Google introduces App Web for unified reporting in Google Analytics

The customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and various channels before buying. It is thus fairly challenging for marketers to gain an accurate and complete view of their customers’ paths to purchase. Two great tastes. Google has historically had two separate tools […]...
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Your quick-start guide to podcast advertising

Podcasts have been around for over a decade, but it’s only within the last few years that the format has begun to capture the attention of the general public. Shows like Serial and This American Life have garnered over 50,000 reviews on Apple Podcasts. The Joe Rogan Experience has more than twice that amount — […]...
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In a summer lull with your email marketing?

I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house takes 45 minutes in good traffic. This time, at peak Dallas nightmare rush-hour time, it took …. 45 minutes. Did the traffic gods part the […]...
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SugarCRM introduces new capabilities for CX applications

CRM provider SugarCRM has announced an extensive list of new capabilities for customer support agents with the release of Sugar Serve. According to SugarCRM, Sugar Serve will create an integrated experience for customer support agents as they work with customers, helping to improve the customer experience. Why we should care Customer support agents are typically […]...
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NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns

CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service. Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active. For programmatic campaigns, […]...
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