Before I get to the subject matter at hand, allow me to conduct a brief sociological survey: How many times during the summer have you heard the following (or something to this effect)?: “I can’t believe how fast summer is going by this year.” Never ceases to amaze me how many times we all say […]...

If your professional priorities include… Demonstrating ROI from your marketing technology investments Accelerating your marketing by adopting agile methods Hiring people and building teams that enable success Connecting with an engaging community of brilliant marketers …then consider attending MarTech, September 16-18 in Boston. Join me and 1,400 fellow senior-level marketers for an unforgettable professional experience, […]...

Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo. Automattic Inc., the company behind the popular web development platform WordPress, has agreed to purchase Tumblr for an undisclosed amount, according to The Wall Street Journal, and will add Tumblr’s approximate 200 […]...

This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers and businesses on WhatsApp, for the most part, are well aware the platforms are owned by Facebook, but whether or not users know this detail is up for debate. This is likely to change […]...

Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be opened and read? Best practices for successful inbox placement and open rates have evolved over the years, leading to an abundance of new and old myths surrounding deliverability, subject lines, and […]...

Perhaps you’ve seen digital out-of-home (OOH) media platform Firefly’s “taxi-top” screens in San Francisco, New York or Los Angeles and wondered, “how can they measure a moving target?” That was my question until I spoke with Firefly Chief Analytics Officer (and former Googler) Taylan Yildiz. Yildiz says that not only are Firefly’s screens are measurable […]...

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram Marketing Partner caught scraping data. Instagram has sent HYP3R, one of its former ad […]...

American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are demanding marketing that pays attention to representation and shows the American public as it is: A huge and varied spectrum of races, bodies, genders and socioeconomic classes. It’s understandable that some companies are […]...

The CDP Institute has released it’s CDP Industry Report for July 2019 (registration required), and its findings indicate that while there are no signs that the industry will slow down, mergers, acquisitions and enterprise providers entering the space may drive a shift that impacts the industry as a whole. According to the CDP Institute, the […]...