Category Archives: Sin categoría

Sin categoría
Blank Image

5 tips for building customer trust during the supply chain crisis

The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. The Brooks Group is a sales management, training and consulting firm. “We work with sales organizations, primarily B2B, to help them equip their teams with effective processes and the right sales skills,” […]...
Sin categoría
Blank Image

Public wants to know where brands stand on issues, surveys show

As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. Get the daily newsletter digital marketers rely on. Processing…Please wait. SUBSCRIBE See terms. A 2022 survey by social media analysts Sprout […]...
Sin categoría
Blank Image

Why event technology is critical to marketing success

“The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “Eighty-three percent of employers are saying that the shift to remote working is good, 72% of US execs are investing in tools for virtual collaboration, and 54% of employees […]...
Sin categoría
Blank Image

HubSpot expands App Accelerator program internationally

HubSpot is expanding its two-year-old App Accelerator program with a focus on helping international and multimarket developers. In addition to aiding with marketing for the chosen apps, the program will also provide funds for the first time. What it is. Launched in 2020, App Accelerator enlists HubSpot customers to build apps based on the firm’s […]...
Sin categoría
Blank Image

Pega addresses accelerating business complexity

As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation. In a press briefing before PegaWorld, CEO Alan Trefler described this complexity as “wrenching.” He identified three major business shifts […]...
Sin categoría
Blank Image

Why we care about AR and VR: A guide for marketers

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Two innovations marketers should stay abreast of are augmented and […]...
Sin categoría
Blank Image

Webinar: Overcome third-party data challenges for CX success

A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you […]...
Sin categoría
Blank Image

Marketo’s May ‘22 release: Viva la Veeva!

This month’s key highlight in Marketo’s May release is Veeva’s native CRM integration. This powerful integration empowers marketers to create customized cross-channel experiences for healthcare professionals (HCP). We’ll also share the latest on Dynamic Chat, updates on email bot activity filtering and new API enhancements. Veeva’s native CRM integration with Marketo We’ve been digging into […]...
Sin categoría
Blank Image

New Mailchimp integration automatically syncs customer data with Stripe

Mailchimp has launched a new integration with Stripe offering SMBs the opportunity to sync Stripe data — such as subscriptions, refunds, or payments — and use that information to create more effective email offerings. What it does. The new feature builds on a previous integration allowing users to connect Stripe with their Mailchimp stores and/or […]...
Sin categoría
Blank Image

Optimization science: Technology and brain science can drive performance

As a marketing leader, you’re tasked with turning potential customers into revenue. To drive bottom-line growth, you’re ready to create a strategy for attracting, engaging, and converting prospects across all of your marketing channels. But do you have the right technology to achieve your goals?  As you evaluate your martech stack, you might realize that […]...
Español