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TikTok is setting the ground rules for social media

Ads on TikTok reach about 18% of adult internet users. That’s 885 million people. They’re spending more time on TikTok too (44 minutes per user per day), busting Facebook’s record of 38.9 minutes and defying predictions that usage would decline as nations emerged from lockdown. These are just some reasons that it’s hardly surprising that […]...
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How to decide if you’re ready for a customer journey orchestration solution

Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. Before beginning the process, it’s important to know the different kinds of benefits associated with CJO solutions. The benefits of using […]...
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How is marketing operations evolving?

Those of us who advise about martech stacks can go pretty deep on topics like service and platform boundaries and intersections, and we have strong opinions on what a future-proof stack should look like for any given enterprise. Just look at Real Story Group’s latest reference model: RSG Reference model for an omnichannel stack. Source: […]...
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Research: Latest digital marketing trends to better connect with customers

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences.   Luckily, the technology and data that can help are becoming more accessible.  In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. The results show […]...
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Webinar: What you need to know to rise above economic and buyer uncertainty

MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face. Join our panel to learn more about how marketers are overcoming their biggest challenges and […]...
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Questions to ask vendors before buying a customer journey orchestration solution

Once you have determined that customer journey orchestration (CJO) makes sense for your business, spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration Here are the important steps in evaluating your company’s current CJO capabilities […]...
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Brands’ cost-cutting moves are costing them customers

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in […]...
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Get your front row seat for the race to be the B2B revenue platform of record

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. And while no one system can do […]...
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