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JANA Partners issues new public criticism of Zendesk

Zendesk, the customer service and CRM suite, is taking more public criticism from JANA Partners LLC, a significant shareholder in the platform. Following a savage and personalized attack on Zendesk’s proposed acquisition of Momentive (including Survey Monkey) in December 2021, and a letter last month urging the Board to set a date for the 2022 […]...
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Good morning: Inflationary pressures hitting consumer data

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may you have much more wheat than chaff. The crumbling of […]...
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Sitecore integrates CDP, marketing automation features from acquired platforms

Steve Tzikakis, CEO, Sitecore. Following a headline-grabbing $1.2 billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever, headless ecommerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Sitecore has now confirmed the full integration of the core products from those acquisitions. […]...
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Ogury acquires Motionly to power dynamic creative optimization campaigns

Design by Matt Kornhaas for MarTech Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. What it does. Ogury’s creative builder will enable marketers […]...
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Validity’s takeover of MailCharts gives users more competitive data

Email marketing and data company Validity has acquired ecommerce platform MailCharts and will integrate the competitive data it provides into Validity’s Everest email platform. What it does. MailCharts curates historical and competitive data on brands, informing marketers about how competitors, and their own campaigns, run into trouble with sender reputation, deliverability, inbox placement and clicks. […]...
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Why marketing operations leaders have become modernizers

Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science. Over this […]...
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How the gaming universe is preparing marketers for the metaverse

Left to right: NBCUniversal’s Krishan Bhatia, Ashley Schapiro of American Eagle and Anzu’s Itamar Benedy. Image: IAB. Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. This led the discussion at […]...
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Top data and analytics trends for the digital-first marketer

As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to understand how marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on […]...
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