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Mavrck acquires GroupHigh to increase its influencer search index tenfold

Influencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an undisclosed amount. GroupHigh will operate as a separate product post acquisition, with the company’s founder Bill Brennan and its CTO David Pinto continuing to lead operations. “GroupHigh has built relationships with an impressive cohort of 9M+ […]...
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Choosing a CMS

With the current pace of technological innovation, customers are demanding more out of their digital experiences. They now expect personalized and seamless experiences across all of their devices. That means delivering relevant content wherever they are, and whenever they want it. Companies need a CMS that allows them to turn great ideas into reality quickly, […]...
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Want to improve your marketing operations? Make everyone on the team a coach

Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing complex marketing operations efforts takes a capable, agile and tech-savvy team, which is difficult to build and maintain in today’s constantly evolving martech space. “There are so many different systems and processes happening concurrently that it’s easy for critical […]...
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Piling on: State AGs intend to launch their own antitrust investigation against tech biggies

A coalition of about 12 state attorneys general is getting ready to launch an antitrust investigation of U.S. tech giants, the Wall Street Journal reported Monday. The specific companies were not identified in the report, but they are likely Google, Facebook, Amazon and possibly Apple.  This would be a separate inquiry from the current federal […]...
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SMX East Super Early Bird Rates Expire Soon

So much is happening in SEO and SEM that it’s a challenge to keep up. That’s why you should come to SMX East, November 13-14 in NYC, for actionable tactics and expert advice from the smartest search marketers on the planet. The agenda is a firehose of content — 90+ sessions tackling SEO, SEM, agency operations and management (new!), local search marketing for […]...
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Here’s why experiential learning is better than being right

As marketers, we’re taught that the more we research and plan, we improve our chances of getting our marketing right. But is getting it right always the right approach? By doing small, experimental campaigns and learning from them, we can refine our marketing along the way. Customers know more than marketers do Doing some preliminary […]...
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Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic

Google is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced Wednesday. It will also give AdSense and AdMob publishers more information when ad serving is restricted as a result of these new measures. New risk prediction models. Google said this launch incorporates new machine learning models […]...
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Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it

Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user data with Facebook, and gives them the opportunity to clear the information from their Facebook accounts. The new tool will first launch in Ireland, South Korea and Spain before getting […]...
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Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]

There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey and report from Zipwhip (registration required), intended to promote messaging, argues the phone […]...
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