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3 lessons learned from 89,000 Amazon fashion product pages

For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent of U.S. apparel being purchased online in 2017, an array of niche retailers (e.g., The Children’s Place) and D2C companies (e.g., MeUndies) are […]...
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Getting back to basics with location-based marketing

Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising in 2019. It is essential for brands to understand the different types of location-based marketing tactics to utilize them efficiently and stay ahead of the […]...
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Verizon Media survey on 5G: Consumers expect better AR and video

Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers expect the increased bandwidth will benefit augmented reality experiences and 80 percent expect greater use of artificial intelligence. That’s the picture from a new survey about 5G from Verizon Media, “The 5G revolution: Excitement […]...
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Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation Feb 8, 2019 by Robin Kurzer DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions. Facebook Page owners will soon […]...
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Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way to concern over the effectiveness of the industry-accepted fraud-fighting tool for programmatic ad buying and selling. DoubleVerify estimated that had the exploit not been detected, the scammers could have diverted between $70 million and $80 million of advertisers’ spending […]...
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Facebook Page owners will soon be able to participate in Groups

Facebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment management tools for Group admins. Pages get more access to Groups. In the coming weeks, Facebook Page accounts will be able to participate on Group Pages — something Page owners have not had not been able […]...
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Key considerations for achieving success on Amazon

Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires significant seller investment compared to running campaigns on Google, Todd Bowman, senior director of Amazon and eRetail at Merkle, told the audience at SMX West in San Jose, California, last week. In the same session, […]...
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Facebook Pages will soon be able to respond to Instagram Direct messages

FBB Blog: Introducing New Messaging and Group Features for Businesses Posted by Facebook Business on Wednesday, February 6, 2019 Facebook announced on Thursday that Page owners will soon be able to receive and respond to Instagram Direct messages via their Facebook Page inbox. Why you should care The update will be a major time-saver for […]...
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Get more from your customer data with marketing automation

With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren’t keeping pace. In this webinar, Mautic […]...
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