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MediaMath to support Unified ID 2.0

MediaMath, the global adtech platform, has announced that it is supporting Unified ID 2.0, the identity solution developed by The Trade Desk and handed off to the non-profit Prebid.org as a collaborative and open source tool. Unified ID 2.0 is one of the leading alternative identifiers in the adtech space and has been widely adopted […]...
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Simpli.fi introduces CTV reach for linear TV advertisers

Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. The Simpli.fi platform includes workflow software and programmatic advertising solutions to execute and manage campaigns across CTV, mobile, web display and other media types. The offering […]...
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What new ad-supported streaming TV announcements mean for digital marketers

Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape.  In a reversal of its initial commitment to keep its service ad-free, Netflix declared its intent to explore lower-cost, ad-supported subscription plans and partnered with Microsoft to do so. A month before Netflix’s announcement, Disney […]...
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Debunking the 4 myths of consumer data privacy that are holding marketers back

Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling with the reality of the privacy-first era as it turns the marketing “best practices” of the last decade on its head and exposes a level of uncertainty. In this on-demand webinar, BlueConic’s COO and President, Cory Munchbach, was joined […]...
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3 ways to do segmentation in Google Analytics 4

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately.  In analytics, an analysis will always begin with a high-level overview of the data. However, the real magic starts when delving deeper — looking into groups within […]...
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How marketers can use cognitive biases to influence customer decisions

You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a variety of heuristics and cognitive biases to make decisions efficiently. And they don’t even know it.  The utilitarian theory of economic behavior, postulated by 19th-century philosopher John […]...
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The latest jobs in martech

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We will not post listings without a salary range. August 27 Marketing Operations Manager @ Zillow (U.S. remote) Salary: $104,000 – […]...
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