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Super Bowl ads show Alexa as part of daily life

Super Bowl ads this past Sunday bounced between the past and the future, with a generous dose of nostalgia (Stella Artois) to offset anxiety about the coming of AI and robots (Michelob Ultra). But there were multiple ads featuring virtual assistants, either with Amazon Alexa or stand-ins meant to evoke Alexa. Sad device and ‘a […]...
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Here’s why marketers should care about Microsoft’s Cortana

Over the past few years, one of the major stories of CES has been the rise of intelligent virtual assistants to power consumer products ranging from alarm clocks to showers. Amazon Alexa and Google Assistant have dominated the conversation about voice assistants, with Apple Siri gaining some attention, too (thanks largely to the update of […]...
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The in-housing trend is all about data

As the advertising industry evolves, and brands look to have more ownership of their data and measurement, big media holding companies have struggled — Omnicom, IPG and WPP included. The roles of agencies, brands, tech platforms continue to shift and consultants have edged in on the agency piece. “Tech consultants are the new mad men,” […]...
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Why ARF thinks marketers should reconsider their personalization strategy

At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not be all it’s cracked up to be. The Advertising Research Foundation (ARF) warns marketers that excessive targeting and retargeting can lead to lower-than-expected ROIs, a […]...
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Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor

Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with its Q4 2018 earnings report. The news put a bow on the audio platform’s first quarter to turn a profit. The report showed increases in almost every category, including MUAs (monthly active users), premium subscribers and engagement. […]...
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What impact will 5G have on marketing and advertising?

The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential marketing firm Xperiel, adding that this new level of wireless speed will erase the differences between online and offline. Many other marketers agree. 5G rolls out this year 5G is gearing up […]...
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Reports: Instagram advertisers stay loyal, keep spending more

Source: Kenshoo Q4 2018 Quarterly Trends Digital Marketing Report Instagram’s ad business had a stellar year in 2018, according to reports out this month. Kenshoo’s recent digital marketing report showed the Facebook-owned app saw 120 percent increase in ad spend year-over-year during the fourth quarter of 2018, and was up 43 percent over third-quarter results. […]...
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