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Google joins BIMI initiative to combat email fraud

Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the unwavering risk to their customers. Next year, Google will join the growing Brand Indicators for Messaging Identification (BIMI) initiative, an industry-wide effort to combat email security issues by enabling email inboxes to display sender-designated […]...
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It’s not about your company: Why modern marketers need to be customer-centric

Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if they sense at all that your messaging isn’t genuine and authentic, they’ll find someone else to buy from. Many companies are turning to agile marketing because decisions on […]...
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How to Design and Build the Ideal Martech Stack

Nearly 70% of marketing operations professionals say they’re using so many tools it actually makes their jobs more complicated — when the whole point of adding technology is to optimize and streamline marketing. To be truly efficient, marketing operations teams need a solid strategy for crafting and connecting their ideal martech stack. At the same […]...
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Facebook reported strong ad revenue growth in Q2, Instagram ads continue to drive impression growth

Facebook earned $16.6 billion in ad revenue for the second quarter of 2019, a 28% increase year-over-year. Facebook CFO David Wehner said the strongest ad growth on a regional basis belonged to North American and Asia-Pacific, both up 30%. The company’s total revenue for the quarter was 16.9 billion. More than three times what the […]...
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Bigger & better: See the SMX East agenda

The SMX East agenda is live and ready for you to explore! This year’s show is a content firehose … 70+ tactic-rich sessions covering the topics serious search marketers like you and me need to know: SEO SEM Analytics Content Video Social Local Search Marketing for Multi-Location Brands (new!) Agency Operations & Management (new!) Check […]...
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Facebook’s search ad test is extending to more accounts

Facebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is finally expanding. In December, Facebook gave a small group of automotive and retail advertisers the ability to run ads in the platform’s primary search results and Marketplace search results. At […]...
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