Blog

Sin categoría
Blank Image

Parallel tracking for Google display ads: Mandatory as of July 31

Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline. Starting July 31, 2019, advertisers that are using third-party tracking parameters will need to have made the switch to parallel tracking. Google initially announced the July 31 cutover date at the end of April, so […]...
Sin categoría
Blank Image

See how agencies are putting data-driven marketing to work

Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal preferences. This is the essence of data-driven marketing. By gathering rich, relevant data on consumer behavior and demographics, businesses can target their leads and customers on a far more personal level, optimizing their engagement rates while […]...
Sin categoría
Blank Image

Twitter hires Gap Kim to head Global Business Marketing

A new executive has joined the ranks of Twitter’s global business marketing team, the company announced Monday. Gap Kim will oversee global business marketing at Twitter, aiming to help businesses improve results from platform’s advertising capabilities. Gap Kim to serve as Twitter’s new head of Global Business Marketing. Tech veteran with Facbook, Google history. Reporting […]...
Sin categoría
Blank Image

How to use search engine marketing to build and strengthen your brand

Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior.  After all, why pay for traffic when you can earn it with a well-executed SEO strategy, the thinking goes. This view, however, is short-sighted. The value of SEM goes beyond establishing and […]...
Sin categoría
Blank Image

Martech is marketing

For today’s marketer, technology touches everything we do, from the CRMs that house our client data to the design software that powers our most daring creative. In fact, the martech-enabled ways in which we create more personalized and meaningful connections with our customers have moved from being experimental to foundational as the tool landscape grows […]...
Sin categoría
Blank Image

Why CMOs should care about digital policies

As a CMO, you see your C-suite colleagues as smart people with lots of common sense. That’s especially true when it comes to business or finance. But C-suite business savvy doesn’t always translate into digital smarts. And it’s why your colleagues can sometimes do things that place the company’s reputation on the line. Consider these […]...
Sin categoría
Blank Image

Dive deep with a MarTech workshop

Last week, I shared my favorite reasons to attend MarTech… I’m back today to share eight more awesome reasons… our intensive, half-day workshops! Join us in Boston, Monday, September 16 from 1:00pm – 5:00pm for one of eight in-depth workshops led by recognized industry experts. Each workshop tackles an exciting, thorny, and pressing aspect of […]...
Sin categoría
Blank Image

TrueView for action inventory extends to Google video partners

Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after the video plays. If you’ve found success on YouTube with TrueView for action ads, this can help you […]...
Español