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Screen6 launches idSync to replace cookie syncing

Amsterdam-based Screen6, a provider of cross-device identity graphs, is out with a new solution that it says can help solve the problem of cookie matching — but without cookies. Called idSync, it analyzes four of the twenty or so attributes conveyed by a device when it pings a server: time stamp, the operating system and […]...
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Don’t forget to take the Digital Work Crisis survey!

Are you overwhelmed with technologies and automated processes that were designed to make your digital work life *easier* – but don’t? Do you dream of the day when you don’t have to do a manual data upload – because the software has *finally* been properly integrated? You’re not alone. And we want to hear from […]...
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Survey: Expect more holiday spending, ‘blended retail’ shopping this year

A new NPD Group holiday shopping report [free with registration] has three big themes for retailers and marketers: higher spending, earlier shopping and “blended shopping.” The survey sample consisted of 3,605 consumers that were representative of the US adult population. Spending about $700 on holiday shopping. The positive economy is having an impact on anticipated […]...
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CDPs are only scratching the surface of their potential

A few years ago, nobody had heard of customer data platforms (CDPs). Now we are in peak hype cycle and it seems lots of vendors want to ride the wave. The perfect storm of device fragmentation, the explosion of marketing tech tools, plus the shift to identity, and the rise of the API economy are […]...
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MarTech Today: Oracle’s Pre-Bid by Moat, The Media Trust’s cookie classification & LinkedIn reorients Campaign Manager

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter Nov 6, 2018 by Barry Levine Called Pre-Bid by Moat, it scans for brand safety, viewability and […]...
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Will marketing clouds really solve your customer data challenges?

The problem of siloed customer data has stymied brands for decades. Despite major investments, marketers regularly lack access to the depth of data the brand itself has collected — at least not with the speed and agility required to deliver on the promise of 1:1 marking that brands have worked so hard to achieve. Many […]...
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