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Attentive launches Concierge SMS product

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. It aims to drive commerce with personalized texts for each stage of the buyer’s journey. What it does. Using conversational technology, the SMS platform supports dialogue between brand and customer to enhance the experience, whether in-store or during e-commerce purchases. Brands can […]...
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Does your marketing team need an SEO platform?

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. The following section outlines four steps to help your organization begin that process and choose the SEO platform that is the right fit for […]...
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MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data

As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Federico Bianco. He’s a strategist-team lead at InfoTrust who worked in sales before moving into marketing. What attracted you to marketing? I didn’t particularly enjoy sales. I thought marketing was a lot more interesting. … […]...
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5 enduring trends in martech

During my MarTech Master Class workshop, “The Right Way to Buy Marketing Technology,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? The question made me pause because usually I receive queries about what will change, as martech […]...
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CloudShare integrates product experience platform with HubSpot

San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. B2B marketers will now be able to access data on product competence and engagement on the CloudShare platform […]...
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24 questions to ask identity resolution vendors during a demo

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. But how do you decide which platform is the right one for your organization? For starters, once you have determined that enterprise identity resolution […]...
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Three ways to organize your martech stack

Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks. […]...
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