There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, with the notable exception of a $57 million fine imposed on Google and a new investigation in Ireland. This raises the question: is GDPR is the current digital generation’s […]...

In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are […]...

Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It was designed to protect EU citizens against non-consensual data collection by global tech companies and give individuals more control over their personal data. It also carries potentially […]...

Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data […]...

Source: eMarketer eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged from last year at 38-minutes. That number is expected to drop to 37-minutes per day by next year. This is a downgrade from the figures eMarketer released during the third quarter of 2018. “Facebook’s […]...

Graphic design toolset Canva is advising users to change their login credentials after the company’s database was reportedly compromised in a cyber attack Friday. The attack targeted usernames and email addresses, affecting up to 139 million users globally. Passwords were also obtained, but Canva assured users that passwords have been “salted and hashed with bcrypt,” […]...

How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, WhatsApp, Facebook Messenger, WeChat, […]...

Facebook is introducing new ad options for mobile gaming advertisers, now making rewarded video and playable ads for game apps available via its Audience Network. Advertisers are also getting new metrics to see how their playable ads are performing and a new way to create playable ads that simplifies the process. Rewarded Video in Audience […]...