How many times have you said… “I don’t have enough time to evaluate marketing technology.” “I’m not seeing results on my martech investments.” “I’m fighting internal resistance and organizational dysfunction.” “I need more training than my company can provide.” You’re not alone. Your fellow marketers face these challenges every day too. And many of them […]...

The 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday. Advertisers participated whole-heartedly to capture their share of the increased consumer demand. Beyond a merry sales season for retailers selling giftable items, here are a few trends that (my employer) Merkle clients saw during […]...

Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are available for video, display and Sponsored Brands ad campaigns (the ads that showcase several products formerly called headline search ads). Why you should care The segment includes ad-converting customers that purchased a brand’s products on […]...

A new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now shifted to improving the customer experience. “The 2019 FPX Digital Transformation Study” [free, registration required], out this week, is based on online surveys of 229 U.S.-based B2B decision makers in a […]...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Consumers receptive to mobile ads while watching TV, before bed Jan 18, 2019 by Robin Kurzer Aki Technologies’ survey also found a generational shift in how consumers pay attention to ads. […]...

Google announced Tuesday that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through the YouTube reservation process and its premium Google Preferred network of top YouTube channels. The 15-second spot is Google’s most popular video ad format and is expected to be fully available across Google properties, including YouTube, in […]...

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems. If you are a B2B marketer looking to adopt a […]...

YouTube TV is expanding to 95 markets on Wednesday, making it available in more than 98 percent of U.S. households, with the remainder to follow shortly after. The announcement was made less than two-weeks out from Super Bowl, which YouTube TV subscribers can watch on the platform as CBS, the broadcasting company for this year’s […]...

LinkedIn announced on Wednesday a new “Interest Targeting” feature in Campaign Manager that will allow advertisers to target ads to the platform’s audience members based on their professional interests and topics. Advertisers can choose from more than 200 professional topics, including artificial intelligence, global economy and customer experience. The latest feature falls in line with […]...

Data, facts, and logic make it easier to measure, predict and understand. It’s all about having concrete measurables. However, when it comes to marketing and creative campaigns, what you really need is something else entirely: charisma. No one wants to think about personality and charm when trying to boost their sales or bottom line, but […]...