E-commerce activity has grown substantially over the past two years. While online shopping was already primed for healthy growth over the next decade, the COVID-19 pandemic accelerated any past projections. Globally, e-commerce sales saw a 27.6% growth rate throughout 2021. With these growth numbers, Insider Intelligence expects that the worldwide e-commerce market will reach $5 […]...

As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Anson Li. He’s the paid marketing manager at a medium-sized US company. He’s in his late 20s and has been in marketing for about nine years.  How did you get into marketing? When I was […]...

“Individuals who both ‘speak marketing’ and ‘speak machine’” — marketers and marketing technologists — “are worth their weight in gold.” So says Chief Martec Scott Brinker in his commentary on the results of the 2022 MarTech Salary and Career Survey. He continues: “Competitive compensation packages, fast and frequent promotions and overall satsifaction for professionals in […]...

Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do.  This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. 74% of customers say communicating honestly and transparently […]...

B2B marketing is a dance between the marketer and the customer. The decision to buy is never easy, so the marketer must cater to the potential purchaser’s desire for more information, providing it until the right moment comes to convert the prospect into a customer. But technology will not play the same tune this year. […]...

Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? The fog of marketing Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the circle and make sense of the customer’s decision journey. It’s essential […]...

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The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. “As more companies enter the gaming ecosystem, it’s critical that IAB and IAB Tech Lab gather the industry to help establish uniform standards […]...

Online prices were up only 2% last month compared to a year earlier, according to The Adobe Digital Price Index. That’s a far better showing than the rest of the U.S. where the inflation rate hit 8.2% in May.  May’s online prices were down 0.7% from April and 1.6% from March’s record 3.6% increase. The […]...

We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation. Over the […]...