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Cheetah Mobile and another Chinese firm accused of mobile ad download fraud

Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.” Chinese firms […]...
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Forrester decides to buy SiriusDecisions

One version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm SiriusDecisions. The deal, which is expected to close in January, will cost the Cambridge, Massachusetts-based Forrester $245 million in cash. ‘Demand Waterfall.’ Forrester’s reports on various business, technology and marketing topics are designed for […]...
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From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile

Over this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten Marketing all show significant growth in the use of mobile devices over last year, though the specific numbers are somewhat inconsistent. More mobile traffic and sales. Salesforce reported that on Thanksgiving Day, mobile devices generated […]...
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Foldable screens: No big deal for marketers or potential game changer?

Recently, Google announced that its Android OS will natively support foldable screens on smartphones. Coupled with Samsung’s promise of a Galaxy foldable smartphone, it appears that this form factor — promised by consumer tech companies since the end of the last century — may soon emerge. What kind of opportunities — and challenges– would this […]...
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Facebook passes key hurdle in MRC viewability reporting audit

A big part of the way Facebook aims to prove its ads are viewable has just taken a giant step forward. The Media Rating Council (MRC), the industry standard keeper for media measurement, has signed off on Facebook’s process for providing data to third parties for verification. The MRC has been reviewing how Facebook and Instagram […]...
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Teach yourself about machine learning and artificial intelligence

Though you’ll hear near universal praise for data-driven decision-making, many companies haven’t yet been able to put such a strategy into practice. Why? Well, one barrier, acknowledged by 75 percent of marketers surveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and analytics, […]...
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