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Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.” Chinese firms […]...
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One version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm SiriusDecisions. The deal, which is expected to close in January, will cost the Cambridge, Massachusetts-based Forrester $245 million in cash. ‘Demand Waterfall.’ Forrester’s reports on various business, technology and marketing topics are designed for […]...
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook extends Watch Party to Pages and personal profiles, adds featuresNov 27, 2018 by Robin Kurzer Its new Live Commentating feature lets a host moderate a Watch Party as videos play. […]...
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Facebook’s multi-user video feature Watch Party is now available to Pages and personal profiles. The offering — which lets multiple users watch and comment on the same video simultaneously — was initially launched in Groups only. Since it came out of beta in July, the company reports, the number of daily Watch Parties has grown […]...
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Over this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten Marketing all show significant growth in the use of mobile devices over last year, though the specific numbers are somewhat inconsistent. More mobile traffic and sales. Salesforce reported that on Thanksgiving Day, mobile devices generated […]...
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Recently, Google announced that its Android OS will natively support foldable screens on smartphones. Coupled with Samsung’s promise of a Galaxy foldable smartphone, it appears that this form factor — promised by consumer tech companies since the end of the last century — may soon emerge. What kind of opportunities — and challenges– would this […]...
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A big part of the way Facebook aims to prove its ads are viewable has just taken a giant step forward. The Media Rating Council (MRC), the industry standard keeper for media measurement, has signed off on Facebook’s process for providing data to third parties for verification. The MRC has been reviewing how Facebook and Instagram […]...
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: For many marketers, platform integration is a ‘must have’ for new toolsNov 28, 2018 by Barry Levine What is often hidden in organizations’ software choices is that many marketers will only […]...
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Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor turns out to be a necessary first hurdle for many business tool customers: Is it integrated with [my favorite platform]? ‘Everything in one spot.’ That is, many firms — small-to-medium-sized businesses (SMBs) in […]...
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Though you’ll hear near universal praise for data-driven decision-making, many companies haven’t yet been able to put such a strategy into practice. Why? Well, one barrier, acknowledged by 75 percent of marketers surveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and analytics, […]...
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