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Vibenomics launches out-of-home audio advertising marketplace to target customers in-store

Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, advertisers can place audio ads to be broadcast over store speakers and target a national audience of up to 150 million shoppers (or 4,000 […]...
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What’s the trick to Story Ads that work?

This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. It has been more than two years since Instagram first rolled out Story Ads, and next month will be the one year anniversary of Facebook launching its own version of Story Ads . The ad format […]...
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Stack evolution: Cancel those credit cards and put a process in place

Over the last five to 10 years, companies have been spending more and more on technology to acquire, engage and retain customers. Increased pressure to achieve revenue and customer lifetime value objectives, a noisy marketing environment, and proliferation of new marketing technology tools, has created a perfect climate for technology experimentation, adoption and spending. In many […]...
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Your marketing stack is more like Frankenstein than Voltron

If you’re like other companies, your marketing stack is a hodgepodge. You have a CRM from one vendor, an email marketing tool from another vendor, and a CMS from another. You may even have something you developed in-house and a number of other smaller applications or plug-in modules that perform simple tasks. The typical marketing […]...
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Stack evolution: Cancel those credit cards and put a process in place

Over the last five to 10 years, companies have been spending more and more on technology to acquire, engage and retain customers. Increased pressure to achieve revenue and customer lifetime value objectives, a noisy marketing environment, and proliferation of new marketing technology tools, has created a perfect climate for technology experimentation, adoption and spending. In many […]...
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Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them

For those of you not familiar with the term Keeping Up With the Joneses, it can often refer to the practice of trying to keep up with, or even one-up, someone else when it comes to material possessions like cars, homes, jewelry and on and on. It’s a pure status play. For example, if your neighbor buys a Mercedes-Benz, you immediately feel the need […]...
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Who will you meet at SMX East?

For over a decade, leading brands and agencies from around the world have sent their search marketers to SMX East for an unrivaled training and networking experience. Why? SMX offers the greatest variety of sessions on SEO, SEM, agency operations, content marketing, video, mobile, and local search. They trust SMX because it’s the only event […]...
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Cleaning up digital ad pollution

“That has to be the dumbest ad I’ve ever seen,” exclaimed my wife. Our regular viewing of “The Handmaid’s Tale” on Hulu was (once again) interrupted by an ad whose inanity was surpassed only by its ugliness. As a researcher with one foot still in the advertising world I signed us up for an ad-supported […]...
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7 rules of deliverability to set you up for the holiday season

The mortality rate of the online retail world is amazing. Most online brands will lose around 22.5% of their list each year. Are you wondering why? Because email marketers treat their subscribers as mere email addresses and are pummeling them mercilessly with sugar-coated, sales-oriented, promotional emails. No wonders they are seeing an engagement crisis and […]...
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