I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Released in September 2022, it is an excellent read and I highly recommend it. Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on […]...

In the modern ecommerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization […]...

The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need.  If you’re considering a CDP, there are a lot to choose from, and they come in […]...

Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only way to create a lovable brand.  Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show […]...

Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. The practical and ethical challenges surrounding its use are certain […]...

The use of large language models like those developed by ChatGPT and Google is going to impact traditional search. There’s no doubt about that — and the changes are imminent. Some commentators see trouble looming. Chris Penn of TrustInsight recently told us: “(I)f unbranded search is the lion’s share of your search traffic, particularly your […]...

What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time?  For example, what if you could send a discount offer on a product or service by text message when a customer enters a pre-defined location, such as your brick-and-mortar store? Or remind your customers that […]...

It’s an ongoing dilemma. Customers demand privacy and control over their data, but businesses strive for personalization to improve customer engagement and drive sales. The rise of first-party data can help balance both of these goals. Join this live webinar and hear from OneTrust’s Consent and Preference Management expert, who will share best practices and […]...

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The standards will remain open for public comment for 60 days, until April 17, 2023. As part of their Building for […]...