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How are marketers using IoT in 2019?

There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are marketers leveraging the dramatic growth of these technologies in their marketing budgets and strategies? With so many connected users, there’s a lot of opportunity to find new ways to connect and engage, as well as […]...
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Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video

Gillette has accomplished what many advertisers strive to achieve, sparking emotions with its now viral “We Believe: The Best Men Can Be” video ad. The brand released the “short film” on Sunday, and quickly generated thousands of reactions, conversations and hot takes about toxic masculinity and whether brands should weigh in on social issues. If […]...
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Consumers receptive to mobile ads while watching TV, before bed

Consumers are more receptive to mobile ads in front of the TV and in the moments before they fall asleep in bed, according to a survey from mobile ad platform Aki Technologies. The company contracted audience marketplace Lucid to conduct an online survey of 1,000 U.S. adults in November 2018. More than half of respondents […]...
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What is identity resolution?

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers that, in turn, lead to higher ROI. Identity resolution has become increasingly important for marketers as people move across […]...
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4 building blocks to help your brand’s SEO strategy succeed

In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well […]...
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How to make your content more accessible to the visually impaired

Globally, it’s estimated that approximately 1.3 billion people live with some form of distance or near vision impairment. In the past, vision impairment may have hampered their online screen experience, but thanks to the tech advancements of today, virtually anyone can jump online and search up the latest news, new restaurant reviews, or their next […]...
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7 inspiring B2B marketing campaigns

The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign has the opportunity to make a huge impact, generating interest, leads and revenue for your brand. But sometimes we get stuck in a bit of a rut, and it’s hard to stay […]...
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Marketing Day: The MarTech Conference, Amazon acquisition metrics, B2B digital transformation

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Gain expert martech strategies. Lowest rates end Saturday! Jan 22, 2019 by Scott Brinker How many times have you said… “I don’t have enough time to evaluate marketing technology.” “I’m not […]...
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Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising

DSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150 percent over last year, underscoring a marked rise in marketers taking programmatic advertising services in house. The “bidder-as-a-service (BaaS)” platform, which enables marketers to build their own programmatic ad services, recently bulked up its […]...
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