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Call Tracking Demystified: Uncovering new opportunities for digital marketers

Mobile-first strategies have dramatically increased click-to-call campaigns and spurred millions of phone calls to businesses of all sizes. How is your business responding? Are you simply counting calls or capturing vital caller data that can drive targeted, relevant digital marketing campaigns? Call tracking and analytics are rapidly evolving to provide in-depth call data that can […]...
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Life is like a stack of martech

Kicking off the first full day of the MarTech East conference, MarTech conference chair Scott Brinker delivered his welcome keynote filled with valuable approaches to martech and Indiana Jones references a-plenty. Brinker dove into concepts ranging from product adoption to stack integration, sharing his “eight P’s of self-service martech” to help demonstrate how our organizations […]...
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Life is like a stack of martech

Kicking off the first full day of the MarTech East conference, MarTech conference chair Scott Brinker delivered his welcome keynote filled with valuable approaches to martech and Indiana Jones references a-plenty. Brinker dove into concepts ranging from product adoption to stack integration, sharing his “eight P’s of self-service martech” to help demonstrate how our organizations […]...
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The new 5 Ps of marketing

If you pursued a traditional marketing degree in the past 10 or 20 years, you were probably taught about the 5 Ps: product, price, place, promotion, and people. At the time, they were the key pieces of any marketing puzzle. They helped you figure out what you were selling, where you were selling it, how […]...
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Pinterest brings Shoppable Pins to visual searches for fashion, home products

Pinterest announced on Tuesday it has advanced its Lens capabilities, making it possible for the visual search tool to now identify more than 2.5 billion fashion and home products. With this latest advancement, the company is adding fashion and home related Shoppable Pins to visual search results. “Now, when you use Lens within a fashion […]...
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Yoast 12.1 adds custom favicons to the mobile snippet preview

Yoast has released version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google’s font sizes on desktop search results and introduces new schema filters. Yoast’s mobile snippet preview with custom favicon. Source: Yoast. Why we should care An accurate preview of your mobile and desktop listings […]...
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Soapbox: Complex state privacy laws hurt all of us

To date, U.S. data privacy regulation has been bogged down with party politics. That’s because the debate has been about individual rights to privacy, versus data used for business gain. This political divide has stopped any federal regulation from being passed. Instead, states have stepped in, and Nevada, Vermont and California are among the many […]...
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Soapbox: Complex state privacy laws hurt all of us

To date, U.S. data privacy regulation has been bogged down with party politics. That’s because the debate has been about individual rights to privacy, versus data used for business gain. This political divide has stopped any federal regulation from being passed. Instead, states have stepped in, and Nevada, Vermont and California are among the many […]...
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