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Why we care about marketing agencies

Nobody can do it all. No matter how good your marketing team is, there is going to be expertise and experience they don’t have. Fortunately, there is a marketing agency somewhere that does. They are an essential part of the martech ecosystem, filling gaps and providing insight faster and (hopefully) less expensively than you could […]...
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NFTs are taking off on Instagram

With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm. Data from influencer marketing platform HypeAuditor shows: Over 20,00 accounts with “NFT” in the bio, most (over 40%) U.S.-based. Over 900 million followers for those accounts. Over 100,000 posts monthly using the hashtag #NFT. Who is running these […]...
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Is Google Analytics going away? What marketers need to know

Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I […]...
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SafeOpt by AddShoppers continues rapid growth and seeks new team members

AddShoppers, Inc. was established in 2011 to create and acquire digital assets that save shoppers time and money while enabling merchants to reach a new audience. Our company is looking for industry-leading professionals to join our team across all departments to support the accelerated growth of the platform and business. We are hiring across all […]...
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We’re hiring: Marketing Services Client Success Manager

Are you equally left- and right-brained? Love working with people and numbers? In front of the camera and on spreadsheets? Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and […]...
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MarTech Salary and Career: Julia Monahan gets the data to support the hunch

As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Julia Monahan. She’s director of CRM at GreaterGood and has worked in marketing for more than a decade. What’s your career path been? I came through graphic design, got my undergraduate degree in graphic design. […]...
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MarTech Salary and Career: Are you a Marketer or Maestro? The answer has a big impact

The 2022 MarTech Salary and Career Survey, created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. Depending on which side of the dividing line marketing professionals place themselves, they will have certain tendencies that could influence their day-to-day tasks, who they report to and even […]...
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What you need to know to grow your e-commerce business

E-commerce activity has grown substantially over the past two years. While online shopping was already primed for healthy growth over the next decade, the COVID-19 pandemic accelerated any past projections. Globally, e-commerce sales saw a 27.6% growth rate throughout 2021. With these growth numbers, Insider Intelligence expects that the worldwide e-commerce market will reach $5 […]...
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