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Where is Google Attribution?

In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled out to “hundreds more” advertisers. But now, more than a year and a half later, it has stayed under the radar and has yet to fully roll out. It’s not […]...
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3 powerful ways to maximize data to grow your e-commerce business

Those on the outside think the e-commerce game is an easy way to make some quick cash. But, operating an e-commerce company is no effortless endeavor and building a profitable brand is even more challenging. Transforming new visitors into loyal customers can sometimes seem to be a difficult feat, and a costly one at that. […]...
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Blissfully wants to make cloud app management as carefree as its name

Cloud-based tools may be easier for marketers to manage than on-premises versions, but there is still a fair amount of admin. That’s where startup Blissfully comes in. Founded in 2016, the New York City-based firm provides a platform for managing software-as-a-service (SaaS) applications for about 600 client companies, mostly mid-sized with 100 to 1000 employees. […]...
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Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Client in-housing, competition for talent top digital agency concerns Jan 30, 2019 by Ginny Marvin Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the […]...
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Client in-housing, competition for talent top digital agency concerns

SAN JOSE —  Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of adapting to changing technologies, advances in automation and evolving client capabilities and staff skill requirements that come with transformation. To better understand how digital agencies are evolving to meet […]...
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Facebook pulls Research app after backlash over use of teen data

Facebook has removed a controversial app, dubbed Facebook Research, from the iOS app store after coming under fire for essentially paying teenagers to let the company spy on their mobile activity. The story on Tuesday by TechCrunch found that since 2016 the company has been paying users, mostly teens, to download a VPN app that gives the […]...
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Meet Netflix, NPR, and The New York Times at MarTech

The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges. Attend MarTech®, April 3-5 in San Jose. […]...
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Cross-domain analytics tracking: Why you may not need it

Over the past couple of months, I’ve seen a sharp increase in requests for setting up cross-domain tracking for a variety of different clients and websites. The process to implement cross-domain tracking can be tricky and if not done correctly can fail or cause inaccurate information to be collected in the client’s analytic tools. To […]...
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Agencies say search, social spend will rise, but increases target 5 platforms

Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this year, but increases will be concentrated among a handful of platforms. That’s according to Marketing Land’s Digital Agency Survey 2019, which we released Wednesday at SMX West in San Jose, California. Google, YouTube, […]...
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11 paid search tactics that drive quality inbound calls

Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into conversations. But advances in artificial intelligence, new pay-per-click technology, and changing consumer habits mean you must re-imagine your paid search tactics. How can you stay ahead of the pack and make every dollar count? […]...
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