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MoPub gives publishers impression-level revenue data, links with attribution platforms

MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has partnered with seven third-party attribution platforms to deliver the data. The platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin. The impression-level revenue data will be delivered in real-time once an ad impression is triggered […]...
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The new realities of local search

The concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses it. Broadly speaking, local search helps users locate nearby services or retailers based on physical location. Over the years, local search has improved with the widespread adoption of mobile devices and the ever-increasing […]...
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Successful marketing teams attend MarTech

Exceptional modern marketing depends on blending talents and capabilities of many individuals and departments: tech, design, sales, customer support, management, and more. But senior-level marketers like you have told us that’s not always a given… “We speak different languages.” “We have different expectations.” “We have different definitions of the customer.” “We work on different time […]...
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Gen Z shoppers offer new hope for the mall

Thousands of traditional retail stores have closed since 2010, with many more closings anticipated in 2019. These often-cited statistics support the notion that we’re in the midst of a “retail apocalypse.” And like some prehistoric species, the narrative goes, traditional retailers are becoming extinct as younger users abandon stores for Amazon and DTC brands. That […]...
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LinkedIn refreshes Sales Navigator homepage to put focus on alerts

LinkedIn Sales Navigator newly refreshed homepage. LinkedIn Sales Navigator is being updated with a redesigned homepage centered on alerts. The sales prospecting platform is also getting new messaging features, an improved keyword search function, new ways to manage Custom lists and additional integrations. More focus on alerts. The big news with this latest update to […]...
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A year after GDPR, mobile notifications are up, location sharing is down

In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are adapting to a changed landscape. In Europe, more limited third-party data may have lead to growth in mobile app notifications as marketers rely more heavily on first-party tools. The post-GDPR environment has […]...
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LinkedIn company Pages now show Sponsored Content ad history

LinkedIn has launched an Ads tab for company Pages on its platform. Similar to Facebook’s Info & Ads tab for Pages, the LinkedIn Ads tab will list all the native Sponsored Content ads a company has run during the last six months. Why we should care LinkedIn’s Ads tab will bring an added layer of […]...
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Report: Mobile to become the preferred platform for video ads by end of 2019

Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and video ad dollars are following suit. Video ads on mobile devices are already expected to exceed $29 billion globally this year. But a new report from PubMatic, a global ad publishing platform, has found that nearly 50% of video ads were viewed on […]...
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Zendesk buys Smooch to support customer messaging across multiple platforms

Customer service software provider Zendesk announced Wednesday it had acquired Smooch Technologies, a messaging platform focused on conversations between businesses and their customers. Financial details of the deal were not disclosed, but Zendesk SVP Shawna Wolverton told TechCrunch that Smooch’s entire team is being offered positions with Zendesk. Why we should care Zendesk’s acquisition of […]...
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