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Digital work crisis — take the survey…

You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey to measure the level of what we’re calling the “Digital Work Crisis.” We’re asking anyone who works in a large organization, especially those who are involved in marketing operations and marketing technology, to answer just a few […]...
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Pinterest’s new Promoted Carousel ads will display up to 5 swipable images in a single ad

  A Promoted Carousel ad for Cheerios. Pinterest rolled out a new ad format on Thursday, introducing Promoted Carousel ads that allow brands to include up to five images. Why marketers should care Very similar to Facebook’s carousel ads, advertisers can include a distinct title, information and landing page for each product image included in […]...
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Marketers must capitalize on the new wave of email innovation

The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thriving For email service providers, it’s a warning not let up on innovation and improvement. As a marketer, you should not be […]...
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MarTech Today: Data warehouse versus data lake, personalization without creepiness & Amazon versus the duopoly

Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: MarTech Landscape: What’s the difference between a data warehouse and a data lake? Oct 31, 2018 by Barry Levine For marketers, the difference is more than just the choice […]...
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3 things marketers should know about Facebook’s Q3 earnings

Rokas Tenys / Shutterstock.com In addition reporting lower-than-expected revenue growth in the third-quarter, Facebook CEO Mark Zuckerberg was uncharacteristically blunt about many of the challenges facing the company. It was an effort to set Wall Street expectations, but there are takeaways for marketers, too. Here are some of the highlights: Usage is up … in […]...
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Instagram now lets users add IGTV video ‘previews’ to Stories

Soon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview” will launch the full video on IGTV when the image is clicked within the Story (example below). Why you should care This “previews” feature is aimed at helping increase the exposure of […]...
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Bridging the gap: Creating the perfect customer journey

Empowered customers expect seamless, real-time, and relevant brand experiences and content across all touchpoints. In this new world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to help them meet this demand. Additionally, to be successful, marketers must evolve their approach away from backward-looking reports toward forward-looking, prospective decision-making. It’s […]...
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Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics

New Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite. Instagram account analytics and advanced analytics for Facebook Pages, the company announced Thursday, will be rolling out over the next several months and available via the Facebook Analytics dashboard. Instagram account analytics. The new Instagram account […]...
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Become a better search marketer in 2019 – the SMX West agenda is live

Serious marketers attend Search Engine Land’s SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google’s new dynamic rendering, voice search, match types, Amazon ads, and so much more. The agenda is live and ready for you to explore: SEO Mobile First Indexing & Mobile Friendly SEO Google’s New […]...
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