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MarTech Today: Google slapped with French GDPR fine, a new report on B2B digital transformation and making content more accessible to the visually impaired

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Google slapped with $56.8 million fine for GDPR consent violations Jan 21, 2019 by Greg Sterling The French privacy regulator said Google did not prominently disclose required information to users or […]...
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Google slapped with $56.8 million fine for GDPR consent violations

Google is now the recipient of the largest fine yet handed out under GDPR. The 50 million euro penalty ($56.8 million) was imposed because France’s data protection regulator (CNIL) said the company was not sufficiently transparent about the use of personal information and didn’t obtain specific consent for ad-targeting purposes. Penalty comes after “day one” complaints. The […]...
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The MarTech Minute: Former inMobi exec joins Motive, AgilOne’s new machine learning framework, more

Martech in Motion AgilOne unveils new capabilities, features The customer data platform announced a new, fully configurable machine learning framework. The update allow brands to run various versions of models for different subsets of customer populations, leverage any data source as an input and run hyper-personalized campaigns in each population based on the model scores. The company […]...
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Riding the wave of AI: Is your marketing campaign as smart as it can be?

As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data silos that keep us from understanding our customers. We’re going to improve our messaging relevance. We’re going to target customers more accurately on their preferred channels Sound familiar? What if […]...
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OpenX becomes first major ad exchange to operate completely in the cloud

OpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced five-year, $110 million partnership between OpenX and the Google Cloud Platform, OpenX CTO Paul Ryan told me, is the first step toward the exchange’s move this year into people-based marketing. 15,000+ servers. Previously, he […]...
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The digital natives are restless

The measurement “90 percent” seems to come up a lot in my writings. One reason is obvious: For all the sturm and drang surrounding digital, more than 90 percent of retail spend still occurs in stores. Here’s another “90 percent” yardstick. I’d say the average brand now has about 90 percent of e-commerce figured out. […]...
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MarTech Today: Optimove adds ‘incremental’ campaign testing, assessing multi-touch attribution and why chatbots are transforming the auto industry

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: CDP Optimove adds ability to test campaign strategies Jan 25, 2019 by Barry Levine Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — […]...
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MarTech Today: 5G’s impact on marketing, Spotify solidifies foothold in podcasting and why marketers should care about Cortana

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: What impact will 5G have on marketing and advertising? Feb 6, 2019 by Barry Levine Carriers and device makers are rolling out the super-fast wireless service this year, so we […]...
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What impact will 5G have on marketing and advertising?

The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential marketing firm Xperiel, adding that this new level of wireless speed will erase the differences between online and offline. Many other marketers agree. 5G rolls out this year 5G is gearing up […]...
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