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Martech is marketing

For today’s marketer, technology touches everything we do, from the CRMs that house our client data to the design software that powers our most daring creative. In fact, the martech-enabled ways in which we create more personalized and meaningful connections with our customers have moved from being experimental to foundational as the tool landscape grows […]...
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Why CMOs should care about digital policies

As a CMO, you see your C-suite colleagues as smart people with lots of common sense. That’s especially true when it comes to business or finance. But C-suite business savvy doesn’t always translate into digital smarts. And it’s why your colleagues can sometimes do things that place the company’s reputation on the line. Consider these […]...
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Dive deep with a MarTech workshop

Last week, I shared my favorite reasons to attend MarTech… I’m back today to share eight more awesome reasons… our intensive, half-day workshops! Join us in Boston, Monday, September 16 from 1:00pm – 5:00pm for one of eight in-depth workshops led by recognized industry experts. Each workshop tackles an exciting, thorny, and pressing aspect of […]...
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TrueView for action inventory extends to Google video partners

Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after the video plays. If you’ve found success on YouTube with TrueView for action ads, this can help you […]...
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The third-party browser tracking cookie is dead. What’s next?

Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use cookies for targeting, retargeting, display advertising and behavioral marketing in general. Now, that’s all changing. Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection […]...
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US Justice Department to launch expansive new investigation into big tech firms

According to the Wall Street Journal (WSJ), The Justice Department (DOJ) is launching a new investigation into whether big tech companies are “unlawfully stifling competition.” It will take aim at Google, Apple, Facebook and Amazon. Notably absent is Microsoft, once the primary focus of the government’s antitrust ire.  Taking investigations to another level. The WSJ […]...
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