Blog

Sin categoría
Blank Image

I got mansplained and it changed my marketing

This column will be tough for me to write because, after 20 years of being in marketing, something happened to me that changed the way I see our industry. It gave me new insight into situations that women face every day. I’ve heard them talk about it, but I didn’t understand it until it happened […]...
Sin categoría
Blank Image

Instagram advertisers can now convert organic influencer posts into ads

Instagram is rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers they have relationships with. The company said the branded content ads will be available to all advertisers over the coming weeks, and branded content ads for Stories will roll out over […]...
Sin categoría
Blank Image

Time spent with mobile now exceeds TV

Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video downloaded from the internet, according to a new forecast from eMarketer. The forecast estimates adults will spend an average of 3 hours, 43 minutes daily on mobile devices, not counting calls, and 3 hours, […]...
Sin categoría
Blank Image

New study from Pega shows consumers don’t trust artificial intelligence

A new report released by Pega that examined consumer attitudes towards artificial intelligence indicates that despite the growing usage of AI technologies, consumers lack an understanding of how they can benefit from AI and are more likely to trust a real person to help make decisions. “Our study found that only 25% of consumers would trust […]...
Sin categoría
Blank Image

Antitrust mania sweeps Washington as Google, Facebook, Amazon and Apple all face probes

The Trump administration and many Republicans in Congress believe that Silicon Valley is biased against conservatives. Democrats are angry about privacy issues, the 2016 election and the perceived arrogance of technology executives in the face of their criticisms. Other critics of “big tech” believe that there’s too much power concentrated in too few companies. In […]...
Sin categoría
Blank Image

IAB releases Augmented Reality for Marketing playbook

Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative channel for reaching them. The technology is applied in a wide variety across marketing channels and is widely available to consumers — all they need is a mobile device with a camera and your application. Today, […]...
Sin categoría
Blank Image

10 steps to ABM success (hint: it’s not complicated)

Account-Based Marketing is an incredibly efficient and effective strategy that is driving substantially greater return on investment for B2B marketers – if it’s done right.  In fact, according to a 2018 ABM Benchmark Study by the ABM Leadership Alliance and ITSMA, 99 percent of marketers report greater ROI from their ABM programs than all other […]...
Sin categoría
Blank Image

What Amazon acquisition of Sizmek’s Ad Server and DCO business might mean for advertisers

  Amazon closed in on a deal to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount Friday. The acquisition builds on Amazon’s mounting efforts to rival Google and Facebook’s ad businesses. Sizmek filed for bankruptcy in March, weakened by the competition of walled gardens that claim the majority shares […]...
Español