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LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners

LinkedIn Audience Profile data via Amobee. LinkedIn is launching a new Audience Engagement Insights category as part of its marketing partner program, and adding five new third-party analytics platforms that integrate with the LinkedIn Audience Engagement API: Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr. “With these insights, you can better refine your content strategy and make […]...
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Don’t miss this live Q&A with Scott Brinker! Get your martech questions answered.

Customer expectations are rising… and marketing technology — martech — is the key to meeting and exceeding those demands. Indeed, marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.  In short: Martech is marketing.  Bring your big-picture questions about this bold and vital concept to a no holds […]...
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LinkedIn Sales Navigator will now surface more content for sales teams to share

LinkedIn Sales Navigator released product updates on Wednesday, adding more features for discovering and managing leads, a redesigned Help Center and an integration with its content-sharing app Elevate. Bringing more content into Sales Navigator. LinkedIn first launched Elevate — an app designed to help users curate and share content on LinkedIn, Twitter and Facebook — […]...
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What’s the right approach to online marketing for your business?

When it comes to online marketing, there’s a lot of advice out there. I can’t criticize, I’m responsible for a good deal of it myself. But, everywhere you look, it seems like there’s another person sharing their latest marketing innovation, best practice or hack. It’s almost impossible to keep them all straight, let alone decide […]...
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Survey: 90% of consumers tell brands to stay away from extreme, offensive content

Brand safety issues are partly responsible for the trend toward in-housing and they’re also driving a retreat from programmatic among some brands. A new survey from the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI) shows why brands should be nervous about their content appearing beside questionable or offensive content. Reduce their purchase or […]...
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Spotify for Podcasters provides data on demographics, listening habits

Spotify for Podcasters, a discovery and analytics dashboard, has come out of beta, the music streaming service announced Tuesday. The platform allows podcast creators to submit their shows and view listener demographic and engagement data, such as where people start and stop playback as well as average listening time. Spotify for Podcasters provides data on […]...
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Don’t pay more later. Register for SMX East.

Last week, I shared 11 awesome reasons to attend SMX East this November 13-14 in NYC. I could list another 11 today — but instead, I’m going to turn it over to your peers and let them tell you why they choose SMX: “Lots of great information. I came away with solid action items to […]...
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