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How location data and analytics are revolutionizing JCDecaux’s OOH business

There’s probably no other media segment that has benefitted from the advent of location intelligence as much as out-of-home (OOH). The availability of mobile-location data for better audience targeting and offline attribution helped transformed industry into the only traditional channel whose growth is accelerating. That’s good news for JCDecaux (JCD), the leading outdoor advertising company […]...
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Instagram recruits Facebook VP Justin Osofsky as next COO

Instagram has named Justin Osofsky as its new COO. The head of Instagram Adam Mosseri announced the Osofsky’s new role in an Instagram post. Mosseri also announced two additional new appointments: Gedioen Aloula as head of marketing and Tamar Shapiro as head of analytics. “Over the past nine months, we ran an extensive internal and […]...
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IBM brings AI-enabled chatbots to display ads with Watson Ads Builder

On Monday, IBM debuted Watson Ads Builder, a self-service conversational ads platform developed specifically for marketers. The new software seeks to enable digital marketers to deliver highly personalized, one-to-one interactions with consumers through display ads. “Consumer expectations are shifting, and people expect the ability to communicate with brands on demand,” said Jeremy Hlavacek, Head of Revenue […]...
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‘Just once’ location sharing, ‘sign-in with Apple’ give users more control over personal data

Apple is doubling down on privacy as a differentiator against Android. Yesterday at Apple’s WWDC conference the company emphasized privacy and announced two features of iOS 13 that give users more control over their data: “just once” location sharing and sign-in with Apple. Just once location sharing. Just once sharing joins, “never,” “while using the […]...
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U.S. podcast ad revenue grew by 53% in 2018

U.S. advertisers spent an all-time high of $479 million on podcast ads in 2018, up 53% from $314 million the year prior, according to research by IAB and PwC. The report also predicts that domestic podcast marketplace revenues will double to over $1 billion by 2021. via PwC’s 2018 Podcast Ad Revenue Study Why we […]...
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Google’s Smart Bidding – it’s even more about the data

Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product advertising. Yet in an environment where an AI-driven solution is making all the bid decisions, how can retailers differentiate? Join Crealytics founder and CEO Andreas Reiffen as he discusses how leading retailers can survive […]...
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Your exclusive MarTech agenda sneak peek

Over the past few weeks, senior-level marketers like you have told us the workplace challenges and pain points they’ve faced… and the creative and practical solutions they’ve devised to overcome them. Those journeys are the foundation of the newly redesigned MarTech® agenda. Marketing experts of all stripes will tackle some of the most vexing aspects of […]...
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Facebook Video Creation Kit gets new editing, resizing options and ‘Save’ feature

Facebook introduced several new Video Creation Kit features Tuesday, including a tool that will automatically create multiple versions of a video with different aspect ratios. Video advertisers will also have access to new templates, more font options, seasonal stickers and a new feature to save works in progress. Tool to resize videos. Facebook is making […]...
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