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Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics

For digital marketers involved in their organizations’ e-commerce efforts, chances are you are using sales channels like Amazon and Google. For those of you currently using Adobe Commerce Cloud (formerly Magento Commerce), omnichannel sales — and all the digital marketing collaboration that goes into it — might become easier to manage, thanks to new integration […]...
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Facebook warns advertisers ‘Clear History’ tool may impact ad targeting

Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their off-Facebook activity from their profile — may impact ad targeting, but will not affect any measurement or analytics tools. “It’s important to understand that advertising and protecting people’s information are not […]...
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Welcome to the Golden Age of competitive research

Robert Brady, founder of Righteous Marketing, presented at HeroConf this year on what he’s calling the the Golden Age of competitive research. The competitive research discussion focused on four main things: — The process of using Google Scripts to pull Auction Insights — How to tap into the Bing competitive lab — How to monitor […]...
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Be prepared for broader tracking prevention adoption to shake up adtech

When you live in an earthquake state, you’re highly attuned to things that don’t matter elsewhere. You’re aware, for example, of the open shelving in your kitchen – is the stemware so attractively displayed there vulnerable to shattering in one fell swoop? Do you have a decent insurance policy? Does your flashlight even have batteries? […]...
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7 best social media monitoring tools for any business

People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler, over the phone. With the rise of social media, this previously intangible word-of-mouth has finally become measurable — and thus amplifiable — for businesses. Social media listening, the process of using a tool […]...
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Want to speak at MarTech? Don’t miss out.

When you face marketing operations and technology challenges, you find new ways to grow your problem-solving skills and learn something in the process. So do we. That’s why we’re building the next MarTech® agenda around specific pain points and obstacles — and their real-world, vendor-agnostic solutions. Do you have a powerful insight to share with […]...
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Beyond call tracking: Measuring sentiment for marketing success

Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our teams that, when bridged, create valuable insights into cross-channel campaign effectiveness and sales results. Thanks to the rise of […]...
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Turning objective data into creative marketing

Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like “creative.” Nevertheless, creative marketing campaigns are the crux of your success. Without them, you lack the means to reach and engage with your audience. What is creative marketing, though? How should […]...
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The top 4 digital challenges facing consumer brands – and how to solve them

Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered to their door — from beds to laundry detergent to pet food. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast supply chains, using digital channels to create convenient and authentic […]...
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Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more

Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered by Creative […]...
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