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How agencies can better engage with clients using agile

Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark on their agile transformation journey, but they forget to tell their agency partners about the change. The agency becomes the […]...
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Facebook’s updated Ads Manager UI is easier to navigate, but more work still needed, say advertisers

Facebook’s new Ads Manager continues to roll out to more advertisers. As early as February, there were reports Facebook was updating its Ads Manager interface. In April, the company confirmed the update and said it was beginning to roll out the new version of Ads Manager. Facebook won’t confirm how many advertisers now have access […]...
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Why should you attend SMX?

For over a decade, nearly 70,000 marketers have trusted SMX to deliver actionable, brand-safe tactics that generate more traffic, leads, conversions, and sales. This year’s agenda is bigger and better than ever… a firehose of 70+ presentations covering all aspects of an integrated search marketing strategy (including two new content concentrations on agency operations & […]...
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Sales organizations in media companies are facing a new world order

It’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as well as felt personally by many of our colleagues). But change, like time, marches on, and these trends continue to turn the media world upside down. Exhibit A: the sales organizations of […]...
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inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence

Location-based ad platform inMarket is buying Thinknear from owner Telenav. Thinknear is a location-based ads and analytics provider that competes with numerous other companies in the segment. Todd Dipaola, CEO and Founder of inMarket said in an email that the acquisition will provide inMarket clients with “best-in-class managed as well as self-service platforms.” He added, “they’ll […]...
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Alexa devices maintain 70% market share in U.S. according to survey

In January, 2018 Consumer Intelligence Research Partners (CIRP) estimated that Amazon Echo/Alexa controlled 69% of the U.S. smart speaker market. Google Home owned the remainder, with a tiny percentage going to Apple’s HomePod. More than a year later, new CIRP data shows roughly the same breakdown, with Amazon maintaining a 70% market share. 76 million units. Based […]...
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Twitter to stop offering advertisers access to 3rd party data sources next year

Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter is streamlining the way in which advertisers use audience data and shifting focus to the Twitter Ads API, which ultimately improves outcomes through technological advancement and developmental flexibility for our […]...
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