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Location Data Strategies to Improve Customer Experiences

Accurate, contextual location data is essential to providing customers with a compelling marketing experience. In fact, knowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. The majority of consumers are more likely to purchase from a company that offers […]...
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Twilio SendGrid launches advertising channels to marketing suite

Email marketing and API provider Twilio SendGrid today unveiled Twilio SendGrid Ads, a solution promising to enable marketers to curate cohesive, multichannel engagements. Ads seeks to provide marketers with better campaign orchestration capabilities across digital channels to help them engage their customers, save time by creating campaigns for multiple channels using a single platform. Ads […]...
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4 easy ways to refresh your marketing strategy during the summer

While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity in every season. Most importantly, it doesn’t have to be a grand gesture or event. Small changes and tweaks can make a world of […]...
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Microsoft acquires e-commerce advertising vendor PromoteIQ

PromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own branding and become a division within Microsoft Advertising.  No details of the terms have been provided at this time. PromoteIQ is an automated product marketing platform that enables brand manufacturers to run sponsored ads […]...
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16 social media updates for marketers in 2019… so far

Social media is a living organism. Things change all the time. They change in response to developers’ ideas, user requests, scandals, politics and the rise of social awareness. People behind social media networks never sleep. They test new features, algorithms, ads and designs. They are doing their best to keep you attached to your phone, […]...
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Salesforce enters agreement to acquire ClickSoftware

Salesforce announced that is has signed a definitive agreement for another $1 billion+ acquisition, just days after finalizing the terms of its massive $15.7 billion deal with Tableau. Under the terms of the agreement, Salesforce will acquire service management solution provider ClickSoftware for approximately $1.35 billion. ClickSoftware, headquartered in Burlington, Massachusetts and Petah Tikva, Israel, […]...
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AI and Digital Paid Media: Are PPC Managers Being Replaced?

Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life much more difficult. You’ve got to research, set up, manage and optimize multiple search engine, display and paid social channels. Your time is an increasingly valuable commodity. […]...
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