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Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks

Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It was designed to protect EU citizens against non-consensual data collection by global tech companies and give individuals more control over their personal data. It also carries potentially […]...
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What’s a CDP? Does your company need one?

Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data […]...
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Canva urges users to change passwords following data breach affecting up to 139 million users

Graphic design toolset Canva is advising users to change their login credentials after the company’s database was reportedly compromised in a cyber attack Friday. The attack targeted usernames and email addresses, affecting up to 139 million users globally. Passwords were also obtained, but Canva assured users that passwords have been “salted and hashed with bcrypt,” […]...
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How to maximize social media traffic to your site

How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, WhatsApp, Facebook Messenger, WeChat, […]...
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Facebook gives game developers new ad options within Audience Network

Facebook is introducing new ad options for mobile gaming advertisers, now making rewarded video and playable ads for game apps available via its Audience Network. Advertisers are also getting new metrics to see how their playable ads are performing and a new way to create playable ads that simplifies the process. Rewarded Video in Audience […]...
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Shopping as entertainment and how social commerce will succeed

From automobiles to television to the internet, changes in consumer social behavior drive changes in buying behavior. The reason many brands dismissed or underestimated the disruptive power of Amazon early on because they miscalculated the extent and speed at which those social changes in the internet age now impact commerce decision making. What’s been made […]...
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Marketing operations as the agent of change

One of my key takeaways from attending Martech West was that change management is no longer a dirty word. In addition, I see marketing operations in the unique position to lead explosive change that affects the fundamental role of marketing and the perception of marketing’s value to the firm. Key to this type of change […]...
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