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UK regulator says real-time bidding violates GDPR

A recent report (.pdf) from the UK Information Commissioner’s Office (ICO) addresses the question of whether real-time bidding (RTB) is compatible with Europe’s General Data Protection Regulation (GDPR). As currently constituted and operated, the regulator’s answer seems to be “no.” Report puts the industry on notice. ICO says that it published the report “to provide […]...
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Creating landing pages that convert

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize […]...
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The glass was half full at Cannes this year: 3 trends on everyone’s lips

The biggest global gathering of advertising industry professionals wrapped up this past weekend as the major players that drive the half trillion dollar global advertising market came together for the annual Cannes Lions Festival. There, I spoke on the future of OTT and digital advertising and what the biggest brands, agencies and technology companies are […]...
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Actionable tactics. Proven strategies. Insane savings.

How many times have you thought or said to a colleague… “I know what needs to be done. Where do I find the people to do it?” “I need to prove ROI, but I’m afraid my data is no good.” “There are too many technology options. I don’t know which to choose.” You’re not alone. […]...
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Instagram to start showing ads in Explore tab

Instagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new accounts based on their interests. The company said it will be rolling out the ads “slowly and thoughtfully” over the coming months. Instagram’s Business Product Marketing Director Susan Bucker Rose told TechCrunch Instagram […]...
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The future of search: Capturing the hearts and minds of Generation Z

Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking authenticity as an important quality in brands that are advertising to them. To connect with new audiences, advertisers will need to become part of the conversation; they will need to understand the wider […]...
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TINT introduces solution to quickly build UGC-driven web experiences

The TINT Experience Builder. TINT, a user generated content curation platform, has launched a new suite of tools that allow marketers to build UGC web experiences using the company’s automated UGC curation technology. The “Experience Builder” platform includes eight different types of web “experiences” (or pages): Landing Page Live Counter Launch Countdown Contest Sweepstakes Tag-o-War […]...
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Reach the managed inbox with a proactive approach to email deliverability

This is the second installment in our series on marketing to the managed inbox. Picture this: It’s the week before Thanksgiving. Your team has spent the past six weeks designing your Cyber Monday campaigns. You’ve identified your email targets, developed a segmentation strategy and started building the dozens of emails you’re sending. It’s business as […]...
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