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Facebook’s digital wallet Calibra: What it could mean for marketers

Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a standalone app and built into Messenger and WhatsApp. The digital wallet will enable global users to make financial transactions using Libra, the newly formed currency powered by blockchain technology backed by Facebook and a […]...
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Google DV360 testing 3D and YouTube live stream display ad formats

Google Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates 3D assets, using the 3D/Swirl component in Google Web Designer. With a new editor coming to Google’s 3D platform Poly, marketers can edit and build 3D assets for these display ads. Users can […]...
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Welcome to the next era of social media marketing

At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusing customer data and information. Still, the intent – that Facebook is shifting its […]...
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SMXcast: Tactics to improve your YouTube video ad performance

For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine. And, Google reports that advertisers buying YouTube video ads in addition to search ads see, on average, 8% higher search conversion volume, 3% higher search conversion rates and 4% lower search CPAs (compared to […]...
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Conversion optimization is an operating system (not a tactic)

I know it sounds banal, but I’d like to revisit the question: “What is conversion rate optimization.” If you search Google, the answer seems obvious enough. The first result, from Moz, defines it as, “the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a […]...
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Amazon Prime Day, summer’s ‘Black Friday’, becomes 2-day sale

Amazon Prime Day, which began four years ago as a tool to drive Prime memberships, has become as hotly anticipated as “Black Friday.” For 2019, it’s expanding from one day to two and will begin at midnight U.S. Pacific Time on July 15. Since Prime Day’s inception, there has been 20.5% growth in the number […]...
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Spoiler: Rand Fishkin is keynoting SMX East!

You read that right: Rand Fishkin returns to the SMX stage in New York City this November! Don’t miss your chance to see the consummate advocate for search marketers deliver his opening keynote, Google: From Everyone’s Search Engine to Everyone’s Competitor. Here’s your exclusive sneak peek, straight from Rand himself… In years past, Google has […]...
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WP Engine announces Flywheel acquisition, HubSpot partnership

WP Engine, a WordPress digital experience platform, has announced a deal to acquire competitor Flywheel, while also launching a new partnership with HubSpot. Both announcements bring together technologies that seek to create better experiences for marketing and sales users within the WordPress ecosystem. Flywheel acquisition Financial terms of the agreement have not been shared, but […]...
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Millions of fake Google Maps listings hurt real business and consumers

Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the Wall Street Journal reported this week. These fake listings push real businesses further down the local search results, impacting their ability to reach customers and make unsuspecting users easy targets for scammers. Google says it is […]...
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How ransomware targets WordPress sites

What would you do if you found yourself locked out of your own business website by criminals? That’s exactly what happens to approximately one business every 40 seconds. Not all of these ransomware attempts are successful, but those that are cost the average company about $133,000.  Can your company or client afford that kind of […]...
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