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SEMrush expands to Amazon with Sellerly for product page testing

SEMrush is a popular competitive intelligence platform used by search marketers. The company, recently infused with $40 million in funding to expand beyond Google, Bing and Yahoo insights, has launched a new product called Sellerly specifically for Amazon sellers. What is Sellerly? Announced Monday, Sellerly designed to give Amazon sellers the ability to split test […]...
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2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. For the third consecutive year, Dun & Bradstreet has partnered with Adweek to gain a deeper understanding of how B2B brands are approaching data-driven marketing. From its impact on ABM […]...
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Be smart, advertisers. Here’s how to approach rising Google brand CPC

Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the paid search industry. For years, many paid search managers grouped these keywords into reports that reflected total account performance. This tends to overinflate the value of paid search campaigns since most […]...
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You’re about to miss SMX Advanced. Get your ticket now!

Search marketing is more complex, difficult, and expensive than ever before. Advanced marketers like you know that what works today may not work tomorrow. While others wait and worry, you take action towards continued success. Attending SMX® Advanced, June 3-5 in Seattle, is a big step in the right direction. Join us in two weeks […]...
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Millennials hail cord-cutting, but still indulge in linear TV outside the home

We know by now that younger generations are abandoning traditional TV, opening their wallets instead to over-the-top (OTT) streaming services without a second thought. But a recent report from Nielsen reveals that millennials do indeed partake in their share of entertainment-based linear TV – it just happens to occur outside their living rooms. And what’s […]...
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Smart speakers, smartphone shipments heading in opposite directions

According to analyst firm Canalys, global smart speaker shipments grew 131% year over year. China is now the fastest-growing smart speaker market in the world, overtaking the U.S. in the first quarter of 2019. Smartphone growth by comparison, declined by 18% in the North American market. Amazon grows its overall lead, China accelerates. Amazon remained […]...
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Reimagining the marketing funnel for the disrupted customer experience

Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account an ever-changing marketing funnel and failed to convert more visitors. Lots of conversion rate “experts” also advise setting up funnels, analyzing the dropouts and working out a […]...
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How to check why PPC performance changed

There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the cause of the change can either be top-down or bottom-up. Here we’ll cover both ways to investigate the root cause and we’ll also share tools that make this process […]...
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Dialpad announces AI-driven solution for call analytics

Voice intelligence software platform Dialpad announced the launch of its new, AI-based product for measuring outbound sales calls. The platform, called Dialpad Sell, uses Dialpad’s Voice Intelligence (Vi™) to transcribe calls, analyze conversations and measures customer sentiment. Dialpad Sell has CRM-agnostic integration capabilities that will allow digital marketers to analyze call outcomes holistically (and individually) […]...
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