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Think like a search marketer to drive growth with YouTube

Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important part of their journey. In fact, in a study we conducted at Google, eighty percent of shoppers told us they have switched between search and video when they’re researching products to buy. Which begs the question, as a search […]...
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Why marketers need to help manage digital transformations

From the Altimeter report CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in two recent reports – Forrester’s “CMOs: Define Your Role in Digital Transformation” [Forrester clients only] and Altimeter’s “The State of Digital Transformation” [free, registration required]. […]...
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Caption this… Enter your martech caption for bragging rights and prizes!

You may know Tom Fishburne, a.k.a. the Marketoonist, who keeps us in stitches with his humorous takes on serious marketing, customer experience, and technology issues. Tom will once again be keynoting at The MarTech® Conference in San Jose April 3-5. I’m really looking forward to his new presentation, Look! Squirrel! Beyond the Shiny New Thing […]...
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Walmart wants your ad business

Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and in-store. With Amazon’s rapid ad growth looming large, Walmart is bringing its ad sales in-house, bridging the divide between store and digital ad teams as part of a broader effort to build […]...
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LiveRamp makes its IdentityLink available for RTB

LiveRamp’s IdentityLink visualization Identity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side platforms (DSPs). IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and channels, including offline. With IdentityLink as part of their targeting data, LiveRamp said, advertisers can limit their advertising frequency […]...
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WordPress 5.1 released with Site Health feature, developer tools, more

Used by more than 60 million websites, including more than 30 percent of the top 10 million websites, WordPress is the most popular website management system in use, according to Wikipedia. Now WordPress version 5.1, dubbed Betty, is out with updates and new features. Site Health. WordPress now alerts administrators that run outdated versions of […]...
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3 martech trends you need to know now

If there’s one thing that’s certain in the field of marketing technology, it’s change. Rather than slowing down, several big changes are accelerating across the industry. And the good news is that you can harness them to your advantage for better marketing and better business. Join Scott Brinker for a live, exclusive look at the […]...
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Join Marketing Land as deputy editor

Third Door Media is currently looking for a Deputy Editor to help drive its industry-leading coverage of digital marketing on Marketing Land, Search Engine Land and MarTech Today. The Deputy Editor supports the Editor-in-Chief with the day-to-day editorial management of our content, which includes tasks such as story planning, staff assignment management and editing for voice, […]...
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Facebook testing new Ads Manager interface

The campaign level view in the revamped Facebook Ads Manager interface. Screen shot: Duane Brown, Take Some Risk, Inc. Facebook has a new spin on Ads Manager that it has started previewing to advertisers. What’s changing? Last week, word started to get out that Facebook has a new version of Ads Manager in the works. […]...
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How AR is whetting restaurant patrons’ appetites

AR hamburger, from Kabaq To some marketers, augmented reality may seem like a solution looking for a problem. But a New York City-based AR-based firm is finding at least one market that is hungry for this kind of visualization: the food industry. Founded in 2016, Kabaq has optimized a proprietary way to capture, generate and […]...
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