The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work on the real-world tasks it’s supposed to upend. Fluency, a leader in AI-enabled advertising technologies, recently introduced Muse. […]...

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb […]...

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and providing more efficient marketing resource allocation. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Things to think about before your DAM demo It’s […]...

Web 1.0 was just information listed on a web page. Web 2.0 made the web page interactive. Web 3.0 runs on blockchain, enables the use of crypto-currencies and NFTs, and uses AI. Say that again? Bringing many existing, but cutting-edge technologies together, Web3 is supposed to be “the next big thing”, taking the internet into […]...

Football fans were treated to a classic Sunday evening as the Kansas City Chiefs edged out the Philadelphia Eagles 38-35 at Super Bowl LVII. The halftime show performed by pop icon Rihanna was also a certified hit, according to social media data pulled together by influencer platform Influential. Below are the biggest takeaways. Game-related buzz. […]...

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The holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year. Artifact Uprising helps its customers create lasting memories through printed photo books, gifts, and more. Its marketing team knows what it takes to keep customers engaged throughout their lifetime. Join a live […]...