Blog

Sin categoría
Blank Image

Freeing agile marketing from its software development roots

“Agile marketing transformations are not going well,” admitted Stacey Ackerman, MarTech contributor and agile coach. “We needed something built by marketers, for marketers, in a language that makes sense to marketers.” “Agile,” in its various forms, has its roots in software development. It emerged in the 1990s as an alternative to “waterfall,” a methodology that […]...
Sin categoría
Blank Image

Marketing budgets climb in 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. This brings the spend level, […]...
Sin categoría
Blank Image

Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The Navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation. Over the […]...
Sin categoría
Blank Image

Webinar: Benchmark your social media performance for a competitive edge

Social media benchmarking involves comparing your metrics and processes against the industry standards. Learn how you can get a clear idea of how you stack up against the competition. Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Register today for “Benchmark […]...
Sin categoría
Blank Image

Gartner announces the 2021-22 Genius Brands

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. The annual ranking of Genius Brands are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints […]...
Sin categoría
Blank Image

4 strategies to help marketing teams improve workflow and collaboration

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize Virtual meetings, chat apps, automated […]...
Sin categoría
Blank Image

What you need to know from Google Marketing Live

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. These enhancements include: In-store goals Burst campaigns for seasonal foot traffic ‘Experiment tools’ to help test potential lift More insights Support for Search 360 and the Google […]...
Sin categoría
Blank Image

The rise of omnichannel content platforms

Everyone knows that content technology represents a key piece in the martech stack. The past five years have seen traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, and web content management (WCM) vendors struggling to broaden their scope as mythical “digital experience platforms.” Meanwhile, a parallel, and potentially a […]...
Español