Blog

Sin categoría
Blank Image

Instagram unveils 3 new shopping features ahead of holidays

Instagram launched three new shopping features on Thursday that will help retailers gain more exposure for the products they’re promoting on the platform. Instagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can use to save products of interest. After tapping a product tag in a Story or […]...
Sin categoría
Blank Image

The MarTech Minute: Oracle buys Talari, MomentFeed’s Menu Manager, more

Martech in Motion Equals 3 launches Lucy Pro An offshoot of its AI-powered marketing assistant Lucy, Lucy Pro is part of a three-tier offering that also includes Lucy Lite and Lucy Enterprise. Lucy Pro adds internal document uploads, which allows organizations to sort through piles of their own documents more efficiently. Scoota partners with Ternio […]...
Sin categoría
Blank Image

Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy

Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest “gift globes,” and the company partnered with Etsy to develop “The Etsy Gift Guide” — all tools designed to deliver a personalized shopping experience. Retailer Gift Globes. Pinterest […]...
Sin categoría

PureCars launches an attribution platform just for car dealerships

Buying a car these days often involves extensive online research before visiting a physical dealership. That’s a key reason why attribution has been difficult for auto dealers, says car marketing platform PureCars, which released a sales attribution/business intelligence platform this week that it says is the first one to fully track the path from online research […]...
Sin categoría

Group of ad associations defends current U.S. data privacy regulatory framework

A coalition of advertising, marketing and media associations has asked the National Telecommunications and Information Administration (NTIA) to analyze current and proposed privacy law frameworks in a letter written in response to a call for public comment posted by the the federal agency in September. Federal vs. state legislation. The group — which includes associations such […]...
Sin categoría
Blank Image

Unlock multi-touch attribution with CRM campaign tracking

Brands with an offline transaction point often struggle to measure the full customer journey from acquisition source through to revenue. Often times, if revenue can be attributed back to something, it’s to the marketing channel responsible for the lead. This measurement is usually implemented with either a first or last touch attribution model for channel […]...
Sin categoría
Blank Image

Analyst: Amazon Echo owns 75 percent of global smart speaker market

Analyst firm Canalys says that global smart speaker shipments grew 137 percent year over year in the third quarter, reaching 19.7 million units. That was up from less than half that figure (8.3 million) a year ago. Roughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.” […]...
Sin categoría
Blank Image

Driving sales and profits with Facebook Ads

Attendees on the second day of SMX East were treated to a double-dose of incredible presentations about Facebook advertising. Veronica McGhee of Cramer-Krasselt and Michelle Morgan of Clix Marketing gave away some great strategies on how to succeed with Facebook ads in any industry. ‘Facebook advertising success’ with Veronica McGhee Veronica kicked off the session […]...
Sin categoría

MarTech Today: Building an ABM strategy, Office Depot’s first holiday-themed AR ad on Facebook & AMP Story Ads exit beta

Here’s our daily recap of what happened in marketing technology today, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Build a strategy to grow your ABM program for 2019 Nov 15, 2018 by Peter Isaacson Time to revisit your target account list and explore new channels to tighten […]...
Español