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Google decision to yank comments from webmaster blog highlights user-generated content challenges

On Friday, Google announced it was turning off comments on its Webmaster Central Blog, the site that provides news and updates for website owners and search marketers. “Sometimes they were extremely thoughtful, other times they made us laugh out loud, but most of the time they were off-topic or even outright spammy,” wrote Google’s webmaster […]...
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Catalina adds first attribution tracking service

Best known as a provider of retail marketing intelligence based around loyalty cards and in-store printed coupons, Catalina this week released its first attribution service. Called Catalina Multi-touch AttributR, it traces a path from digital advertising — in various channels on various devices — to a purchase made in a store with a loyalty card. The […]...
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Marketers react to Gartner finding: Martech spending now exceeds staff costs

Marketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the recent Gartner CMO Spend Survey 2018-2019, which surveyed UK- and U.S.-based senior marketing executives. Marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech last year, while allocating 24 […]...
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Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers

Although shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not figured prominently in many marketing campaigns. That direct data will now be directly available to advertisers on the Kiip mobile marketing platform through a partnership with the Purchase Decision Network (PDN) announced this week. First use […]...
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Adobe adds a Progressive Web Apps builder to Magento

A Progressive Web App being built inside Adobe’s new PWA Studio. Adobe announced new marketing capabilities at the National Retail Federation conference on Tuesday, most notably its first Progressive Web Application (PWA) Studio. “A seismic advancement.” PWAs are browser-based, fast interactive experiences that resemble mobile apps, but do not require downloads. While the new PWA […]...
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Holiday shoppers spent record-breaking $126 billion online in 2018

Holiday shoppers spent more money online than ever before in 2018, according to a 2018 holiday wrap-up out this week from Adobe Analytics. Consumers spent $126 billion from Nov. 1 through Dec. 31, averaging $2.1 billion a day — an increase of 16.5 percent over last year. Adobe’s report is based on more than 1 […]...
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Everything is e-commerce: Big takeaways from CES

CES is not what it used to be. What was once a showcase for buyers to fill shelves has been completely turned on its head. The event, which took place in Las Vegas for the past week, is now much more than a tradeshow. It’s an ode to today’s direct-to-consumer marketplace and technology providers, with […]...
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Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the Google Ads interface, so paid search marketers will be familiar with both the automated bidding option and the page placement report Amazon has rolled out. Fixed and dynamic bidding options. The new bidding tools […]...
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Join your community at MarTech

Customer expectations are rising. Management is demanding results. And the technologies to satisfy them both are evolving faster than most organizations can implement. Sound familiar? Then we suggest you attend The MarTech® Conference, April 3-5 in San Jose. Here’s why. We feel your pain… Need to demonstrate ROI? Break down the silos? Get management buy-in? […]...
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