Blog

Sin categoría
Blank Image

8 major email marketing mistakes and how to avoid them

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, you’ll find statistics like these: 72% of customers will engage only with personalized messages (Wunderkind Audiences, formerly […]...
Sin categoría
Blank Image

AR/VR: Marketing in three dimensions

Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. It’s okay to admit you never it called that before. This involves rendering a 3D world that one can interact with […]...
Sin categoría

How clean, organized and actionable is your data?

A customer data platform (CDP) centralizes an organization’s customer data, providing a 360-degree view of each consumer. But the accuracy of the 360-degree views is only as good as the data that’s in their records. “[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need […]...
Sin categoría
Blank Image

MarTech Replacement Survey: The top 5 solutions replaced

Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. That’s one of the standout findings of the 2022 MarTech Replacement Survey. Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we […]...
Sin categoría
Blank Image

Native video tops social media in brand awareness study

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Favorability. Participants in the study gave a favorable rating 59% of the time when exposed to […]...
Sin categoría
Blank Image

Orchestrators: the second key persona for modern marketing operations leaders

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.”  In case you missed it, part 1 is here. Inspiration for this framework Two years ago, marketing technology pioneer and […]...
Sin categoría
Blank Image

Cycle Planning: Getting started with the Agile Marketing Navigator

We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation. In recent […]...
Español