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Major marketing cloud vendors enter crowded CDP field

Most marketers are familiar with the complexities of managing siloed data across different platforms, and many have their own internal workarounds for dealing with those challenges. But as our digital teams develop and the volume of data we manage swells with the expansion of our martech stacks, tricky workarounds simply don’t cut it anymore. That’s […]...
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7 steps to a successful website launch

Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late and over budget. With so much depending on website success, it’s important to make sure your marketing organization is both aware of common agile marketing […]...
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Oligopoly? Not so fast

Maybe I got out of the wrong side of the bed today, but I see opportunities to call B.S. everywhere, on indiscretions large and small. So I’ll start with a small one. I’ve been seeing Google, Facebook and Amazon referred to as an “oligopoly.” It’s not. Yes, marketers are spending 43% of their budgets with […]...
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Why Meeker sees e-commerce, digital ad revenues slowing down

New data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make these channels any less important for marketers to maximize. Online Advertising According to Meeker’s Internet Trends 2019 report, year over year growth in internet ad revenue on the top US platforms — Google, Facebook, […]...
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Shopify launches machine learning powered network for US merchants

This week, Canadian e-commerce platform Shopify launched its brand new Shopify Fulfillment Network for US-based merchants. The new network uses Shopify’s machine learning-driven smart inventory allocation technology to determine the closest and most efficient fulfillment centers for your business.  Why we should care For SMBs being edged out by giants like Amazon, accessibility to an […]...
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Compare 14 top marketing automation platforms

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their […]...
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CMOs must dig deeper on attribution

Welcome to the martech multiverse. Everything old is new again; martech is innovating in leaps and bounds, yet attribution remains a thorn in the side of the vast majority of CMOs. Currently, only one in four marketers is confident they can quantify ROI, which certainly helps explain why 70% of CMOs expect to invest more […]...
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Are you on the wrong platform? Paid search vs. paid social

When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier and easier to reach your target market on Facebook Ads, Google Ads and the like. Unfortunately, with all of the features and options we now have available, it can be overwhelming […]...
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Successful teams attend SMX East

Unify, inspire, train, and reward your marketing team for a job well done in 2019: Send them to Search Engine Land’s SMX® East, November 13-14 in New York City. This show will deliver more sessions, more insights, and more actionable tactics than ever before: seven tracks with more than 70 sessions and keynotes covering all […]...
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Adopting new martech? You don’t have to choose between agile and waterfall

Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and managing implementations have become an essential part of successful digital marketing. However, agile technology adoption doesn’t work for every team, solution or organization. Infrastructure complexities, legal requirements and “people problems” can […]...
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