Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after the video plays. If you’ve found success on YouTube with TrueView for action ads, this can help you […]...

Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use cookies for targeting, retargeting, display advertising and behavioral marketing in general. Now, that’s all changing. Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection […]...

According to the Wall Street Journal (WSJ), The Justice Department (DOJ) is launching a new investigation into whether big tech companies are “unlawfully stifling competition.” It will take aim at Google, Apple, Facebook and Amazon. Notably absent is Microsoft, once the primary focus of the government’s antitrust ire.  Taking investigations to another level. The WSJ […]...

Small and midsize business owners will now be able to list the services they offer directly on their LinkedIn profile pages, the company announced Tuesday. When an SMB owner adds service listings to their individual profile, they will automatically be eligible to show up in relevant search results for those services. “From now on, members […]...

Snap, the company behind Snapchat, reported a 48% year-over-year increase in revenue for the second quarter of 2019, reaching $388 million. That’s just shy of the $390 million it generated in the fourth quarter of last year, which enjoyed the benefis of the holiday season. The upswing continued on the user front as well, with […]...

Amazon Prime Day is the hard start to the back-to-school shopping season – this year more than ever. But the bigger trend is that Prime Day is no longer confined to Amazon. It pervades the entire retail industry, with shopping interest heightening across multiple marketing channels. Including Google search. My colleagues and I took a […]...

In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. Back in 2016 when he was writing, 44% of B2B marketers had already implemented personas and a full 83% expected they’d be using personas in the […]...

Facebook critics were grousing that $5 billion was too little to pay for the company’s alleged repeated violations of user privacy, in contravention of an earlier FTC consent decree. Indeed, the financial penalties could have been a great deal stronger. But we now know the settlement with the FTC comes with a range of strict […]...