Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers will likely be making their first holiday purchases in October or earlier (compared to one in ten shoppers globally), according to Facebook’s holiday shopping survey. It’s also likely more than half […]...

Amazon said this Prime Day (July 15-16) was “the largest shopping event in Amazon history,” with sales exceeding Black Friday and Cyber Monday combined. Indeed, Prime Day has established itself as a third online shopping mega-event (the others are Cyberweek and Labor Day), with online retail sales exceeding $2 billion according to Adobe Analytics. $7 billion in […]...

Great innovations have contributed to making our lives longer and shrinking the world as we know it. User experience has played a great part in it, making online content accessible to most. To reach full accessibility though, UX should go the extra mile and focus on an age group often overlooked: the users over 65.  […]...

Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and automated technologies, experience has replaced this long-heralded advantage. Brands positioned with a customer-first, always-on experience optimization approach and those who build for personalization are poised to be market leaders. Becoming an experience-focus brand has been painted as […]...

Google is beefing up Chrome’s Incognito Mode. The company confirmed in a blog post on Thursday that it is closing an API-related loophole that made it possible to detect when people were privately browsing in Chrome. The change has been in the works for several months but will take effect on July 30. Chrome has […]...

Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline. Starting July 31, 2019, advertisers that are using third-party tracking parameters will need to have made the switch to parallel tracking. Google initially announced the July 31 cutover date at the end of April, so […]...

Companies looking to remain competitive must now find ways to address consumers as unique individuals with highly specific, personal preferences. This is the essence of data-driven marketing. By gathering rich, relevant data on consumer behavior and demographics, businesses can target their leads and customers on a far more personal level, optimizing their engagement rates while […]...

A new executive has joined the ranks of Twitter’s global business marketing team, the company announced Monday. Gap Kim will oversee global business marketing at Twitter, aiming to help businesses improve results from platform’s advertising capabilities. Gap Kim to serve as Twitter’s new head of Global Business Marketing. Tech veteran with Facbook, Google history. Reporting […]...

Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior.  After all, why pay for traffic when you can earn it with a well-executed SEO strategy, the thinking goes. This view, however, is short-sighted. The value of SEM goes beyond establishing and […]...