In our 2019 Marketing Technology and Operations Salary Survey, we broke down salary insights across the marketing landscape with the aim of building a benchmark reference for industry professionals. Previously, we looked at marketing compensation through a global lens, examining how salaries stack up around the world. This time around, we explored marketing wages in the […]...

Customer data platform mParticle has released details around new APIs, platform features and identity aliasing that aims to deliver improved data accuracy and control. Included in the updates is a user aliasing API for managing and merging customer profiles, updates to the security of mParticle’s SDK, and a Google Tag Manager integration.  Why we should […]...

Facebook is making changes to the aspect ratio for posts and ads in its mobile News Feed. Beginning August 19, posts and ads in the mobile News Feed will display at a 4:5 aspect ratio, which means they’ll be shorter than at the original 2:3 aspect ratio. For advertisers, this means ads will show fewer […]...

Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers will likely be making their first holiday purchases in October or earlier (compared to one in ten shoppers globally), according to Facebook’s holiday shopping survey. It’s also likely more than half […]...

Amazon said this Prime Day (July 15-16) was “the largest shopping event in Amazon history,” with sales exceeding Black Friday and Cyber Monday combined. Indeed, Prime Day has established itself as a third online shopping mega-event (the others are Cyberweek and Labor Day), with online retail sales exceeding $2 billion according to Adobe Analytics. $7 billion in […]...

Great innovations have contributed to making our lives longer and shrinking the world as we know it. User experience has played a great part in it, making online content accessible to most. To reach full accessibility though, UX should go the extra mile and focus on an age group often overlooked: the users over 65.  […]...

Once a primary differentiator, reliable customer service has now become a mandatory commodity. With rising consumer expectations and automated technologies, experience has replaced this long-heralded advantage. Brands positioned with a customer-first, always-on experience optimization approach and those who build for personalization are poised to be market leaders. Becoming an experience-focus brand has been painted as […]...

Google is beefing up Chrome’s Incognito Mode. The company confirmed in a blog post on Thursday that it is closing an API-related loophole that made it possible to detect when people were privately browsing in Chrome. The change has been in the works for several months but will take effect on July 30. Chrome has […]...

Google extended parallel tracking to display campaigns in May. We’re now approaching the deadline to have made the switch. The deadline. Starting July 31, 2019, advertisers that are using third-party tracking parameters will need to have made the switch to parallel tracking. Google initially announced the July 31 cutover date at the end of April, so […]...