Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud providers, enhanced privacy protections and improved email tracking. According to Litmus, the new features will assist marketers throughout the entirety of the email marketing lifecycle, from the design stage to post-send analytics. Why we […]...

Pinterest launched Mobile Ad Tools this week. Pinterest has introduced new Mobile Ads Tools that allow advertisers to create campaign on their mobile devices. Advertisers can choose a Pin from their business profile, and create a campaign for it by selecting automated or custom targeting options, daily budget rules and the duration of the campaign. […]...

Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the unwavering risk to their customers. Next year, Google will join the growing Brand Indicators for Messaging Identification (BIMI) initiative, an industry-wide effort to combat email security issues by enabling email inboxes to display sender-designated […]...

Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if they sense at all that your messaging isn’t genuine and authentic, they’ll find someone else to buy from. Many companies are turning to agile marketing because decisions on […]...

Nearly 70% of marketing operations professionals say they’re using so many tools it actually makes their jobs more complicated — when the whole point of adding technology is to optimize and streamline marketing. To be truly efficient, marketing operations teams need a solid strategy for crafting and connecting their ideal martech stack. At the same […]...

Facebook earned $16.6 billion in ad revenue for the second quarter of 2019, a 28% increase year-over-year. Facebook CFO David Wehner said the strongest ad growth on a regional basis belonged to North American and Asia-Pacific, both up 30%. The company’s total revenue for the quarter was 16.9 billion. More than three times what the […]...

In my career, I have had the pleasure of interviewing an incredible variety of people. From CMOs of the biggest brands in the world to world-class athletes to award-winning entertainers and a whole host of folks from many, many other areas of life. However, I had never interviewed a former Navy Seal. So, when the […]...

Facebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is finally expanding. In December, Facebook gave a small group of automotive and retail advertisers the ability to run ads in the platform’s primary search results and Marketplace search results. At […]...