Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if they sense at all that your messaging isn’t genuine and authentic, they’ll find someone else to buy from. Many companies are turning to agile marketing because decisions on […]...

Nearly 70% of marketing operations professionals say they’re using so many tools it actually makes their jobs more complicated — when the whole point of adding technology is to optimize and streamline marketing. To be truly efficient, marketing operations teams need a solid strategy for crafting and connecting their ideal martech stack. At the same […]...

Facebook earned $16.6 billion in ad revenue for the second quarter of 2019, a 28% increase year-over-year. Facebook CFO David Wehner said the strongest ad growth on a regional basis belonged to North American and Asia-Pacific, both up 30%. The company’s total revenue for the quarter was 16.9 billion. More than three times what the […]...

In my career, I have had the pleasure of interviewing an incredible variety of people. From CMOs of the biggest brands in the world to world-class athletes to award-winning entertainers and a whole host of folks from many, many other areas of life. However, I had never interviewed a former Navy Seal. So, when the […]...

Facebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is finally expanding. In December, Facebook gave a small group of automotive and retail advertisers the ability to run ads in the platform’s primary search results and Marketplace search results. At […]...

Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick test via her feed, she found ads accounted for 22% of 45 posts and 23% of 26 Stories. She isn’t alone. Peter Stringer, a Facebook and Instagram ads consultant is among the marketers we’ve […]...

A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag at checkout. And there’s a 3D Heineken wallscape stretched across a block of bars around the corner. It’s a delicate balancing act for brands teetering between the worlds of traditional […]...

Imagine a world where you can easily manage containerized applications across multiple environments. This is the world of Kubernetes, and learning to implement it will change your life because this model can help marketers manage data more efficiently across platforms. It allows you to have ultimate control over how your applications should run, and how […]...