Small and midsize business owners will now be able to list the services they offer directly on their LinkedIn profile pages, the company announced Tuesday. When an SMB owner adds service listings to their individual profile, they will automatically be eligible to show up in relevant search results for those services. “From now on, members […]...

Snap, the company behind Snapchat, reported a 48% year-over-year increase in revenue for the second quarter of 2019, reaching $388 million. That’s just shy of the $390 million it generated in the fourth quarter of last year, which enjoyed the benefis of the holiday season. The upswing continued on the user front as well, with […]...

Amazon Prime Day is the hard start to the back-to-school shopping season – this year more than ever. But the bigger trend is that Prime Day is no longer confined to Amazon. It pervades the entire retail industry, with shopping interest heightening across multiple marketing channels. Including Google search. My colleagues and I took a […]...

In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. Back in 2016 when he was writing, 44% of B2B marketers had already implemented personas and a full 83% expected they’d be using personas in the […]...

Facebook critics were grousing that $5 billion was too little to pay for the company’s alleged repeated violations of user privacy, in contravention of an earlier FTC consent decree. Indeed, the financial penalties could have been a great deal stronger. But we now know the settlement with the FTC comes with a range of strict […]...

Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud providers, enhanced privacy protections and improved email tracking. According to Litmus, the new features will assist marketers throughout the entirety of the email marketing lifecycle, from the design stage to post-send analytics. Why we […]...

Pinterest launched Mobile Ad Tools this week. Pinterest has introduced new Mobile Ads Tools that allow advertisers to create campaign on their mobile devices. Advertisers can choose a Pin from their business profile, and create a campaign for it by selecting automated or custom targeting options, daily budget rules and the duration of the campaign. […]...

Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the unwavering risk to their customers. Next year, Google will join the growing Brand Indicators for Messaging Identification (BIMI) initiative, an industry-wide effort to combat email security issues by enabling email inboxes to display sender-designated […]...