Customer service software provider Zendesk announced Wednesday it had acquired Smooch Technologies, a messaging platform focused on conversations between businesses and their customers. Financial details of the deal were not disclosed, but Zendesk SVP Shawna Wolverton told TechCrunch that Smooch’s entire team is being offered positions with Zendesk. Why we should care Zendesk’s acquisition of […]...

Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing messages. Now, people don’t just like seeing tailored emails – they’re beginning to expect it. That’s why personalization is one of the most effective ways to improve email conversions, but […]...

GDPR has not given consumers greater confidence in interacting with publishers and marketers online, according to a new survey of UK consumers by TrustArc and Ipsos. The companies surveyed 2,230 adults this month to assess their perceptions and attitudes in the wake of GDPR’s passage a year ago. The survey asked questions about trust, compliance […]...

Salesforce and Datorama are launching a marketplace for brands and agencies to create and use apps using Datorama’s marketing intelligence capabilities. The new Datorama marketplace will allow developers to build apps for marketers on the Datorama platform, as well as on the Salesforce AppExchange. Datorama’s AI capabilities will be generally available to developers through the new […]...

Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl commercial would need to be reworked for small screens. Budweiser would bolster its “Wassup?!” commercial with an advanced targeting strategy and social media components. And Don Draper’s “I’d like to buy the world a Coke” would […]...

Yesterday CNBC broke the news that Ireland’s data protection regulator had initiated an investigation into Google’s potentially improper exposure of personal data within its programmatic platform, in violation of GDPR. The investigation was launched in response to a formal complaint from Brave’s Chief Privacy Officer Dr. Johnny Ryan. It’s about more than Google. In a statement […]...

Last November, three days before Black Friday, Facebook’s Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload creative or download reports during the height of the online shopping season. Since then, advertisers say they have experienced a steady decline in the platform’s performance — everything from not being able to […]...

Two running enthusiasts founded Nike in 1971 and created the first pair of Nike shoes using a waffle iron. Nike has come a long way since then – between the design of the signature swoosh, creation of the slogan “Just Do It” and endorsement from legends including Michael Jordan, the company has risen to a […]...

More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience in their development strategies. Companies are also adopting martech to help manage the complexities of privacy regulations. GDPR and the upcoming CCPA are designed to restrict how companies collect and use consumer data. As we come upon the […]...