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Content pollution is real. Are you part of the problem?

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing […]...
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Persado shares word-choice lessons from its AI-authoring platform

New York City-based Persado, which claims up to 30x return on investment from marketing messages written by its AI-powered Message Machine, is out with a white paper that shares some of its lessons learned. From January 2016 through last month, the company ran experiments to determine the most effective emotional words, descriptions and call-to-actions in […]...
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Get your email marketing program back on track by reviewing the basics

I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in touch with people who are pushing the limits on email. We talked about what’s new and exciting, all the advanced strategies and tactics, that marketers are using successfully today, like artificial […]...
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The 30-60-90 day plan for ABM

When it comes to developing an Account-Based Marketing strategy, the first thing to remember is that while the “M” stands for Marketing, ABM is a business strategy. This means that the most important thing marketers can do when implementing ABM as a go-to-market strategy is to engage and coordinate with sales. It’s critical to develop […]...
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Marketers say they’ll adapt to a changing Facebook

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six  principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage. “People increasingly also want […]...
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TV ad platforms have some catching up to do

Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more than all social media activity combined. Since leading media platforms operating at the scale and complexity of full economies (compare Comcast’s revenue to Guatemala’s GDP), it’s worth […]...
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Regression analysis to improve Google Ads performance

Advanced digital marketing requires us to go beyond what everyone else is doing and approach from new angles. One of the ways to stand out in your SEM analysis and performance is through advanced techniques like regression analysis. Regression is actually a form of basic machine learning (ML) and a relatively simple mathematical application. This […]...
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Amazon’s streamlines DSP usability as it continues ad biz ramp up

Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of growing ad revenue and improving the ease of use of its tools. The DSP is used by larger advertisers — those spending a minimum of $35,000  — to programmatically buy display and video ads across Amazon sites […]...
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Google took down 2.3 billion bad ads, 1 million ad accounts in 2018

Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms. That’s about a million fewer ads than it removed in 2017. However, the ad giant said the number of advertiser accounts it terminated last year nearly doubled from the […]...
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Google launching Policy manager in Google Ads

Google Policy manager. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions, Google will release a new Policy manager in the Google Ads interface in April. Why you should care The new dashboard will show any policy-related issues affecting your ads, keywords or ad extensions. You’ll be able […]...
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