In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace, endless channels and formats for content, just to name a few. But the most challenging is delivering contextually-relevant content. Brand marketers are beginning to see help come from artificial intelligence. The talk of AI and martech isn’t […]...

Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks — like lead management, email campaign development and landing page creation –because we’re too busy to learn what marketing automation can really do for campaign effectiveness. The […]...

Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference in San Jose in just a few weeks. (There’s still time left to snag a ticket — it’s a packed agenda you won’t want to miss.) But […]...

Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual devices in use. The two reports come from Voicebot.ai and Edison Research and both extrapolate from survey data. Voicebot says that the average number of smart speakers per user grew from 1.8 in 2018 […]...

Creating a data-first culture. Choosing the right marketing technology. Using AI for segmentation, personalization, and optimization. These are just a few of the challenges being addressed at The MarTech Conference. Check out all 27 presentation topics below and get your free Expo+ pass today. Bonus! You’ll also get a Session Sampler pass to attend your choice […]...

Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams, short-turnaround development cycles and rapid iterations based on feedback. In recent years, Agile fans have proposed its use in various kinds of marketing efforts. In fact, Magnolia CMO Rasmus Skjoldan said in a recent interview, it’s a […]...

Pre-registration ads were among the new products and features announced Wednesday. Google made several product and feature announcements for app developers Wednesday. The features track to the phases of the app life cycle from driving awareness and interest in a yet-to-be-launched app to re-engaging existing installs. Of the five new features, four are currently in […]...

Facebook’s Stories Archive feature for Pages. Facebook is testing new ways for Pages to archive and share Stories. Marketing Land first became aware of the new features after social media consultant Matt Navarra Tweeted an image of them on Tuesday. “We’re always looking to bring more Stories features to Pages on Facebook, like Stories Archive […]...

Facebook to remove relevance score for ads starting April 30. Facebook announced on Tuesday it is replacing its ad relevance score with three new “more granular” metrics. It will also be removing six additional ad metrics, replacing them with what it calls “more actionable” measurements. Goodbye relevance score. Facebook’s relevance score offered advertisers insight into […]...

A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a WordPress firewall plugin. What caused the vulnerability? The report says hackers are targeting the Abandon Cart Lite for WooCommerce plugin, which is currently installed on more than 20,000 sites. The plugin aims to help […]...