Instagram announced Wednesday that it is introducing ads in its Explore tab, the section where users can browse content and discover new accounts based on their interests. The company said it will be rolling out the ads “slowly and thoughtfully” over the coming months. Instagram’s Business Product Marketing Director Susan Bucker Rose told TechCrunch Instagram […]...

Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking authenticity as an important quality in brands that are advertising to them. To connect with new audiences, advertisers will need to become part of the conversation; they will need to understand the wider […]...

The TINT Experience Builder. TINT, a user generated content curation platform, has launched a new suite of tools that allow marketers to build UGC web experiences using the company’s automated UGC curation technology. The “Experience Builder” platform includes eight different types of web “experiences” (or pages): Landing Page Live Counter Launch Countdown Contest Sweepstakes Tag-o-War […]...

This is the second installment in our series on marketing to the managed inbox. Picture this: It’s the week before Thanksgiving. Your team has spent the past six weeks designing your Cyber Monday campaigns. You’ve identified your email targets, developed a segmentation strategy and started building the dozens of emails you’re sending. It’s business as […]...

Shopify is integrating the Apple Business Chat platform into its Shopify Ping mobile app, making it possible for merchants to manage their Apple Business Chat communications with customers via Shopify’s platform. “For the growing number of merchants who are running a business entirely on mobile, this new feature for Shopify Ping will allow you to […]...

LinkedIn analytics for CTA buttons LinkedIn is rolling out new features for page admins on Wednesday, now making it possible to add call-to-action buttons to your LinkedIn Page and edit your LinkedIn Page from a mobile device. There is also a new Community Hashtag feature that lets page admins attach their page to relevant hashtags. […]...

Constant Contact announced an integration with WooCommerce is now available to merchants using both platforms. Constant Contact also revealed enhancements to its current integration with Shopify.  Features such as email automation, personalization, segmentation and triggered emails will be available to customers who connect their WooCommerce platform to their Constant Contact accounts. Shopify customers can expect […]...

GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce solutions, a new online payment gateway and Facebook advertising integrations. The webinar capabilities include a new design that supports audio and video for HD streaming, live chat functionalities, Q&A management, recorder templates, Facebook and YouTube live streaming. Users can also […]...

Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our audience and drives the business outcomes we need to achieve our goals. Marketers also have the ability to translate different trends across customers and prospects such as strong lead generation sources, common themes, […]...

Yext customers can now see local reviews and analytics in their Hootsuite dashboards. Yext and Hootsuite have teamed up to enable businesses with physical locations to monitor and respond to their Yext reviews within Hootsuite’s social media management dashboard. The Yext integration will pull in both online reviews and review data, including review metrics related […]...