Shopify is integrating the Apple Business Chat platform into its Shopify Ping mobile app, making it possible for merchants to manage their Apple Business Chat communications with customers via Shopify’s platform. “For the growing number of merchants who are running a business entirely on mobile, this new feature for Shopify Ping will allow you to […]...

LinkedIn analytics for CTA buttons LinkedIn is rolling out new features for page admins on Wednesday, now making it possible to add call-to-action buttons to your LinkedIn Page and edit your LinkedIn Page from a mobile device. There is also a new Community Hashtag feature that lets page admins attach their page to relevant hashtags. […]...

Constant Contact announced an integration with WooCommerce is now available to merchants using both platforms. Constant Contact also revealed enhancements to its current integration with Shopify.  Features such as email automation, personalization, segmentation and triggered emails will be available to customers who connect their WooCommerce platform to their Constant Contact accounts. Shopify customers can expect […]...

GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce solutions, a new online payment gateway and Facebook advertising integrations. The webinar capabilities include a new design that supports audio and video for HD streaming, live chat functionalities, Q&A management, recorder templates, Facebook and YouTube live streaming. Users can also […]...

Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our audience and drives the business outcomes we need to achieve our goals. Marketers also have the ability to translate different trends across customers and prospects such as strong lead generation sources, common themes, […]...

Yext customers can now see local reviews and analytics in their Hootsuite dashboards. Yext and Hootsuite have teamed up to enable businesses with physical locations to monitor and respond to their Yext reviews within Hootsuite’s social media management dashboard. The Yext integration will pull in both online reviews and review data, including review metrics related […]...

Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The marketplace aims to deliver martech solutions to marketers for digital commerce, marketing and operations.  “In the digital economy, organizations must take advantage of a wide range of applications and services to successfully engage with and delight their […]...

As the divide between digital marketing, technology and management continues to narrow and converge, we decided to take a macro look at the global salary landscape. In our 2019 Marketing Technology and Operations Salary Survey, we extracted insights from more than 900 marketing professionals – and below we’ve painted the picture of industry compensation around […]...

The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are struggling to make these programs a success because they don’t have a solid data foundation to build on. Join SiriusDecisions and Openprise experts as […]...

It’s no secret that brands are moving more advertising and marketing functions in-house. Countless stories have been written about it. From media buying to SEO to full creative offerings, every day brings fresh news of another multinational deciding it’s better (read: cheaper) to do it all themselves. Brand experience is no different: as brands embrace […]...