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Time spent with mobile now exceeds TV

Americans will spend more time on their smartphones (and tablets) than watching traditional TV, which is broadly defined to include video downloaded from the internet, according to a new forecast from eMarketer. The forecast estimates adults will spend an average of 3 hours, 43 minutes daily on mobile devices, not counting calls, and 3 hours, […]...
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New study from Pega shows consumers don’t trust artificial intelligence

A new report released by Pega that examined consumer attitudes towards artificial intelligence indicates that despite the growing usage of AI technologies, consumers lack an understanding of how they can benefit from AI and are more likely to trust a real person to help make decisions. “Our study found that only 25% of consumers would trust […]...
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Antitrust mania sweeps Washington as Google, Facebook, Amazon and Apple all face probes

The Trump administration and many Republicans in Congress believe that Silicon Valley is biased against conservatives. Democrats are angry about privacy issues, the 2016 election and the perceived arrogance of technology executives in the face of their criticisms. Other critics of “big tech” believe that there’s too much power concentrated in too few companies. In […]...
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IAB releases Augmented Reality for Marketing playbook

Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative channel for reaching them. The technology is applied in a wide variety across marketing channels and is widely available to consumers — all they need is a mobile device with a camera and your application. Today, […]...
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10 steps to ABM success (hint: it’s not complicated)

Account-Based Marketing is an incredibly efficient and effective strategy that is driving substantially greater return on investment for B2B marketers – if it’s done right.  In fact, according to a 2018 ABM Benchmark Study by the ABM Leadership Alliance and ITSMA, 99 percent of marketers report greater ROI from their ABM programs than all other […]...
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What Amazon acquisition of Sizmek’s Ad Server and DCO business might mean for advertisers

  Amazon closed in on a deal to buy Sizmek’s ad server and dynamic content optimization (DCO) business for an undisclosed amount Friday. The acquisition builds on Amazon’s mounting efforts to rival Google and Facebook’s ad businesses. Sizmek filed for bankruptcy in March, weakened by the competition of walled gardens that claim the majority shares […]...
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How to combat marketing’s greatest enemy: Time

In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. I looked through a few slides, remembering how much time my team had put into getting campaigns aligned, our calendar precisely mapped out, and priorities outlined. We barely followed any of it. […]...
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