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Scarcity marketing: Does it still work?

These days, everything seems to be about ease, convenience and availability. With a few clicks, you can get almost anything (groceries, clothes, transportation…you name it!) sent to your home. If people can’t get what from one business, another option is just a few more clicks away – so why wait? In this climate, it seems […]...
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Eyelevel.ai launches contextual ad platform for chatbots

A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of contextual conversational ads. Eyelevel.ai’s platform is compatible with Facebook Messenger, other messaging apps like Line and Telegram, SMS, mobile web and Android/iOS apps. In a typical use case, the user is interacting with a […]...
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7 ways to use dynamic content and multiply your conversions

Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it […]...
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Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade group knew in advance that real-time bidding (RTB) was not compatible with Europe’s General Data Protection Regulation (GDPR). IAB Europe vehemently denies the charges. IAB Europe is a non-profit membership organization that provides guidelines […]...
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Taking your digital advertising in-house? Start with the right people and tech

Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are performing? Are our ad budgets optimized and driving net-new revenue? Unfortunately, many marketing teams are still left with these questions unanswered. They’ve grown tired of media mark-ups and having their data hidden in […]...
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The technical SEO hierarchy of needs

What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content relevance to search intent, backlink profiles, and more. But they all have one thing in common: their technical SEO needs are met. Your […]...
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Google revamps Test My Site mobile site speed tool

Google has rebuilt its site speed tool that first launched in 2016, the company announced Monday. Test My Site (which really can be used to test any site without the user being the verified owner) now features more details on a site’s mobile site speed. What’s new? Within several seconds, the tool will generate a report […]...
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