Spotify has announced a new integration with Oracle Data Cloud, aimed at helping auto brands connect with listeners through its proprietary audience data. Advertisers on the platform can build “audiences of potential car buyers across every vehicle segment and stage of the car buying cycle” using audience segments such as Polk Audiences and streaming intelligent […]...

If you’re reading this, chances are that your agency is already using or considering a marketing automation platform to help your clients grow their funnels of customers or prospects and win more business. Despite using it for clients, however, many agencies are still not using marketing automation internally to support their own business development strategies. […]...

Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of revenue from repeat customers. At the same time, the team recognizes it can better coordinate its strategy on other channels. […]...

Pinterest’s Chief Product Officer Evan Sharp and CEO Ben Silbermann Pinterest debuted on the New York Stock Exchange on Thursday under the ticker symbol PINS. The stock climbed 28.4% over the course of the day, with a market cap of nearly $13 billion. Following the company’s IPO, CEO Ben Silbermann told CNBC that Pinterest is […]...

“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part of this meeting of roundtable buzzword BINGO. Everyone around the table suggests investing in a different arena of the market’s most buzzworthy tech. All you have to do now is buy […]...

Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. This is great news in concept, […]...

Communications veteran John Pinette has been named Facebook’s new VP of global communications. Pinette is replacing Caryn Marooney, who announced her departure plans in February. “John’s deep understanding of the technology industry and his experience leading communications teams will be invaluable to helping us communicate the work we do at Facebook every day,” said Facebook […]...

Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 million. “We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience and […]...

Sometimes we have this fight in our minds between reason and data. Should I trust my gut feeling or should I trust the data? Back when I was running an agency, I would often be the one to present the side of the data and I could observe that mental struggle on the face of […]...