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Facebook Page owners will soon be able to participate in Groups

Facebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment management tools for Group admins. Pages get more access to Groups. In the coming weeks, Facebook Page accounts will be able to participate on Group Pages — something Page owners have not had not been able […]...
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Key considerations for achieving success on Amazon

Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires significant seller investment compared to running campaigns on Google, Todd Bowman, senior director of Amazon and eRetail at Merkle, told the audience at SMX West in San Jose, California, last week. In the same session, […]...
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Facebook Pages will soon be able to respond to Instagram Direct messages

FBB Blog: Introducing New Messaging and Group Features for Businesses Posted by Facebook Business on Wednesday, February 6, 2019 Facebook announced on Thursday that Page owners will soon be able to receive and respond to Instagram Direct messages via their Facebook Page inbox. Why you should care The update will be a major time-saver for […]...
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Get more from your customer data with marketing automation

With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren’t keeping pace. In this webinar, Mautic […]...
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How could Facebook’s use of blockchain affect marketing and advertising?

Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based solutions affect marketing and advertising? That question arises following news this week that the social giant has hired the team behind UK-based blockchain startup Chainspace, which was reportedly working on a smart contracts platform. Reports […]...
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LiveRamp gives advertisers a way to target users across all of their CTV interactions

LiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences, whether they are accessed through over-the-top (OTT) devices or digital channels. The solution will leverage LiveRamp’s omnichannel identity graph, providing marketers with a way to know if, for example,  a person watching a TV show on […]...
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Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB names direct-to-consumer brand to board seat for first time Feb 11, 2019 by Robin Kurzer The trade group also unveiled research on direct-to-consumer brands’ impact on marketing, advertising and consumer […]...
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IAB names direct-to-consumer brand to board seat for first time

For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group announced Sunday at its annual leadership meeting. Jesse Horwitz, co-founder and co-CEO of contact lens subscription company Hubble, is the first representative of a brand to be elected to the board. Up to […]...
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Know your options: Identity resolution beyond the walled gardens

The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The big walled gardens — Facebook, Google and Amazon — have a kind of identity resolution nirvana. They can approach each user as a single identity, since those users are usually logged on. […]...
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