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Vimeo Enterprise brings live, on-demand video communications to large-scale businesses

Vimeo has launched Vimeo Enterprise, a video communications solution designed for large organizations. Companies will be able to manage and share live and on-demand video content with teams or send video messages to customers from a single video platform. Why we should care Vimeo Enterprise offers a video communication tool for marketers and sales teams […]...
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Where do you sit on the “martech is marketing” spectrum?

Customer expectations continue to rise. Senior-level marketers like you depend on marketing technology to meet and exceed those demands. As a result, the distinction between marketing and technology is… gone. Marketing is now a digital profession that is indistinguishably intertwined with and supported by marketing technology. In truth: Martech is marketing. Bold statement? You bet. […]...
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Centro’s DSP enforces app-ads.txt to target authorized ad inventory

Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers. The app-ads.txt specification, launched earlier this year by the IAB Tech Lab, allows app publishers […]...
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Demystifying visibility metrics in Google Ads

Metrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even the most experienced of search marketers. Among the most complicated to sort out and understand are the “share” metrics. While they are excellent for identifying growth opportunities and identifying visibility gaps, figuring out […]...
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Your BIG MarTech Preview: 75 Expert-Led Sessions & More

Martech is marketing — at least an essential part of it. And MarTech is the place to master it. Next month in Boston, we’ll be hosting the latest and greatest MarTech Conference, September 16-18 at the Hynes Convention Center. Come soak up three days worth of educational sessions covering key topics and practices across marketing […]...
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Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes

Once upon a time, Reddit was considered the “wild west” of the internet. The company’s CEO Steve Huffman described it as a “dystopian Craigslist” – a term he used to explain why the site underwent a major overhaul last year, rebuilding the platform from the ground up. “The desktop website has not meaningfully changed in […]...
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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2019!

Today’s consumers have made mobile calls an integral part of their purchase journeys, as they seek more immediate gratification of their business information wants and needs. Phone calls provide deep-in-the-funnel prospects with fast answers, connections to real people and the type of detailed information that can play an important role in high-consideration purchases. For marketers, […]...
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Don’t fall for the ‘magic keyword’ trap on Amazon

For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a long-term challenge, and buying ads on those terms can be prohibitively expensive – perhaps even unprofitable. This has led many sellers into the “magic keyword” trap – attaching an incredibly large number of […]...
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