Blog

Sin categoría
Blank Image

Instagram confirms it is testing increased ad loads in Stories

Last month, Marketing Land talked to multiple marketers who reported a noticeable uptick in ad load on Instagram, with ads accounting for as much as 22% out of 45 posts and 23% of Stories. Now Instagram is confirming it is experimenting with increasing ad volume in Stories. “We’re always testing new ad experiences on Instagram […]...
Sin categoría
Blank Image

Analyst firm: Google smart speaker shipments dropped in Q2 2019

According to Canalys, the global smart speaker market grew 55% in the second quarter of 2019. However, the firm reported that Google saw a nearly 20% decline in unit shipments during the period, which stands in sharp contrast to Strategy Analytics’ more bullish numbers released roughly two weeks ago. Baidu overtakes Google in report. Canalys […]...
Sin categoría
Blank Image

Improve customer experience with scenario analysis

Imagine this situation. Your company has asked you to investigate and recommend a new marketing technology. For the sake of conversation, let’s say a podcast hosting platform that will integrate with your website. You complete some initial research, talk with some colleagues, reach out to your LinkedIn network and identify a list of potential providers […]...
Sin categoría
Blank Image

MarTech is marketing: Evaluate 100 solutions in one place

Discovering new solutions. Kicking the tires on marketing technologies. Grilling the vendors about products. Meeting others with a passion for marketing and marketing technology. All terrific reasons to attend MarTech, September 16-18 in Boston. Our Expo Hall is your one-stop shop for evaluating new marketing technology, learning from exhibitors, and connecting with the community. Keep […]...
Sin categoría
Blank Image

Video marketing tops list of marketers’ priorities, voice search ranks low

According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into 2020. The Mondo Creative & Digital Trends report revealed that 67% of digital marketers and creatives anticipate video marketing as their first priority. When it comes to search engine marketing, […]...
Sin categoría
Blank Image

Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules

Apple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user activity across the web. Falling in line with the company’s pro-privacy position, the WebKit Tracking Prevention Policy outlines the web tracking practices it believes should be limited by default. Webkit, the open-source rendering engine that powers […]...
Sin categoría
Blank Image

How brick-and-mortar retailers can succeed on Amazon

The popularity of Amazon Marketplace over the years has made Amazon a more attractive destination for brick-and-mortar retailers. In a recent column, I discussed the example of one retailer that relies on Amazon to complement its offline operations. Recently published data suggests that Amazon presents a major opportunity for retailers to attract more business by […]...
Sin categoría
Blank Image

Social Shorts: YouTube’s top Bumper Ads, Twitter’s aqui-hire, LinkedIn’s transparency report

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Bringing music to Waze. YouTube Premium and YouTube Music Premium members can now access YouTube Music […]...
Sin categoría
Blank Image

Marketers want more data, analytics, tech for improved personalization [Study]

Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers. And with a plethora of channels to choose from, it can be difficult to determine where to allocate budget and resources to ensure the best customer experiences — and drive the best outcomes. Earlier this year, performance […]...
Sin categoría
Blank Image

Salesforce asserts its position in CDP space, reports another record quarter

Salesforce co-CEOs, Keith Block and Marc Benioff Closing out another quarter with record earnings, Salesforce reported revenue growth of 22%, bringing its quarterly revenue up to $4 billion — 22% year-over-year growth for the San Francisco-based software giant. The company cited organic and inorganic growth with its acquisitions of Tableau, Salesforce.org and ClickSoftware. “Following an […]...
Español