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What is attribution modeling?

Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models are used to assign credit to touchpoints in the customer journey. For example, if a consumer bought an item after clicking on an display ad, it’s easy enough to credit that entire sale to […]...
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Salesforce launches Einstein Visual Search for retailer product discovery

Salesforce is announcing Monday at the National Retail Federation (NRF) trade show several enhancements to its Commerce Cloud. The company says that retailers employing its Commerce Cloud sell $16 billion dollars of wares annually through more than 3,000 websites in more than five dozen countries. Visual Search, Recommendation Engine. Einstein Visual Search is now available […]...
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Gartner: What the post-disruptive marketing landscape will look like

Marketers are trying to find a balance in the midst of massive destabilizing forces, according to a recent study from research firm Gartner. But, says the report, titled “Predicts 2019: Marketing Seeks a New Equilibrium” [available for Gartner clients], the new balance that will emerge in a few years will leave a landscape that looks […]...
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WordPress, Google team on new CMS and monetization for local news publishers

This morning, WordPress parent Automattic and Google announced Newspack. The new content management system (CMS) is “an advanced open-source publishing and revenue-generating platform for news organizations.” It’s targeted specifically to smaller, local news publishers that have struggled with traffic and revenue and don’t have lots of technology resources. Consortium of industry supporters. Google says that […]...
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Protect your brand in search

98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in […]...
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Marketing Day: Amazon’s Freedive, Catalina’s attribution tracking service, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities Jan 14, 2019 by Amy Gesenhues The ad-supported platform could give Amazon a stronger foothold in the video advertising landscape. […]...
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Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is available in the U.S. on the IMDb website, Amazon Fire TV devices, Amazon’s Roku channel and on mobile devices via the IMDb app. Why advertisers should care Amazon is estimated to be the third largest digital […]...
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