Blog

Sin categoría
Blank Image

Eyelevel.ai launches contextual ad platform for chatbots

A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of contextual conversational ads. Eyelevel.ai’s platform is compatible with Facebook Messenger, other messaging apps like Line and Telegram, SMS, mobile web and Android/iOS apps. In a typical use case, the user is interacting with a […]...
Sin categoría
Blank Image

7 ways to use dynamic content and multiply your conversions

Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it […]...
Sin categoría
Blank Image

Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade group knew in advance that real-time bidding (RTB) was not compatible with Europe’s General Data Protection Regulation (GDPR). IAB Europe vehemently denies the charges. IAB Europe is a non-profit membership organization that provides guidelines […]...
Sin categoría
Blank Image

Taking your digital advertising in-house? Start with the right people and tech

Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are performing? Are our ad budgets optimized and driving net-new revenue? Unfortunately, many marketing teams are still left with these questions unanswered. They’ve grown tired of media mark-ups and having their data hidden in […]...
Sin categoría
Blank Image

The technical SEO hierarchy of needs

What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content relevance to search intent, backlink profiles, and more. But they all have one thing in common: their technical SEO needs are met. Your […]...
Sin categoría
Blank Image

Google revamps Test My Site mobile site speed tool

Google has rebuilt its site speed tool that first launched in 2016, the company announced Monday. Test My Site (which really can be used to test any site without the user being the verified owner) now features more details on a site’s mobile site speed. What’s new? Within several seconds, the tool will generate a report […]...
Sin categoría
Blank Image

Inside look: Third Door Media’s marketing technology stack

Since the first Stackie competition at the 2016 MarTech® Conference, we (the martech community) have been treated to more than 150 incredible marketing stacks submitted by companies as far ranging as Airstream, Microsoft, Cisco, Black Rock, and so many more. The stacks have served as incredible educational tools, providing insight into how these organizations are […]...
Sin categoría
Blank Image

Rethinking the marketing funnel with Consumer Decision Journeys

The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become outdated. The way customers shop and interact with brands has changed in the digital age, we see this with our client’s customer journeys. The ‘Consumer Decision Journey’ (CDJ), as proposed by Edelman and […]...
Español