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The MarTech Minute: CallRail adds CPL capability, Hero picks up Clock Four, more

Martech Movers CallRail rolls out enhancements The call tracking and analytics provider has added the ability to automatically calculate cost per lead (CPL) by analyzing text, form and call conversions from paid campaigns on Google Ads, Facebook, and Bing Ads. It also updated its custom reporting engine to help marketers build customized reports based on the […]...
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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cross-channel marketing. Adelphic, a demand-side platform (DSP) acquired last year by […]...
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MarTech Today: LivePerson’s new Maven chatbot platform, strategies to drive growth with voice & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands Dec 10, 2018 by Barry Levine Maven can make recommendations for chatbots — from LivePerson or other platforms — […]...
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Human vs machine intelligence: how to win when ‘duplicate’ content is unique

As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences that matter? Algorithms flag them as duplicates, though humans […]...
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LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands

A screenshot from LivePerson’s Maven bot platform. Conversational commerce provider LivePerson is out with a new platform that counts on customer service agents working with AI to create and orchestrate chatbots. “We now know,” founder and CEO Robert LoCascio said, “that people in contact centers, who converse with consumers everyday, are the best conversational designers […]...
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Branch launches cross-channel cohort analysis for app marketers

Marketers need to understand users’ behavior across platforms, and Branch is launching a new cross-platform, cross-channel cohort analysis on Thursday that it says provides a quicker way to do that. Based in Redwood City, California, Branch began as a provider of intelligent “deep-links” that linked from an email, mobile web site page or in-app ad […]...
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MarTech Today: Jivox’ visual journey maps, HubSpot focuses on being a platform & IAB’s in-app ad SDK hits two billion devices

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Jivox adds visual journey maps, site content to its resume Dec 12, 2018 by Barry Levine Marketers can use the tools to coordinate site and email messages around ad campaigns. […]...
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Jivox adds visual journey maps, site content to its resume

On Wednesday, personalized digital ad platform Jivox launched two tools to help drive customer journeys with customized ads and use that customized content on web sites and in emails. Customer Journey Optimization, Channel Connector. One new tool, Customer Journey Optimization, is Jivox’ first entry into tracking customer journeys, although it previously had access to the […]...
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How to compete in an omni-channel world

Life isn’t fair for consumer brands. Your customer experience (CX) — from your web, mobile, brick and morta, email, SMS, and social communications — gets compared to companies with a lot more resources than you may have. And these comparisons can feel unfair. But here’s the good news: creating an omni-channel customer experience is not […]...
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