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Snapchat adds DoubleVerify as brand safety, viewability measurement partner

DoubleVerify, an audience measurement and verification solution, is now a Snapchat Measurement Partner, adding to the list of social media platforms DoubleVerify partners with to provide viewability measurement. Why we should care DoubleVerify offers the most comprehensive third-party viewability measurement for Snapchat campaigns, with coverage across Snapchat’s Filter, Lens, Snap Ad (display and video) and […]...
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Check out the SEO & SEM sessions coming to SMX East

Serious search marketers like you know that in an ever-changing industry, it’s essential to reevaluate what’s new, what’s changed, and what’s next… What’s the latest with Google and Bing penalties? How important is page speed, really? Should voice search be a priority for your company? Do know how to take advantage of new e-commerce platforms […]...
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Adobe adds Customer Journey Analytics, designed to be accessible to all marketers

Adobe has released Customer Journey Analytics as part of its Adobe Analytics platform. The new analytics offering is powered by Adobe Experience Platform and is touted as an easy-to-use, interactive analytics interface that enables “anyone in an organization” to work with data, not just data scientists. “From the start, the team developed the Customer Journey […]...
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Product adoption: It’s tough to get return on investment with something that isn’t used

My path to martech was through tech. I focused on managing websites, functionality, integrations, software development, business requirements and so on. Marketing came into the scene when I joined a website team within a marketing department. Due to this, my bias historically has leaned towards optimizing the technical side, but I’ve learned that the business […]...
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Planning and creating the perfect landing page

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize […]...
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