Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The percentage of TV watchers who stream has also continued to rise — 73% of U.S. households now stream, up from 69% in 2022. CTV ad spend also continues to grow rapidly. Why […]...

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. Dynamic remarketing lists. Similar audiences. Customer match. Custom audiences. Custom combination lists. Why […]...

Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports. AI Agents that automate and respond to customer service inquiries […]...

Customer data platforms (CDPs) can consolidate data across an enterprise to create a single view of the customer. That single view can empower marketers to do many things, including real-time updates and activations.  But “real-time” execution is tricky and depends on many factors. Just because a CDP can do some things in real time doesn’t […]...

In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. Businesses should focus on essential, actionable information rather than overwhelming their systems with excessive tools and reporting. This approach can create a more effective engagement between sales and customers, streamlining the […]...

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is all about momentum. At our firm, we have to continually emphasize that results take time, but consistency and quality always yield results. […]...

Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and Adobe Marketo Engage. Previously, emails containing such content had to be deployed to Salesforce and Marketo in order to be reviewed. The aim: time-saving. Why we […]...

Adobe’s third-quarter results topped Wall Street estimates and revenue for its Adobe Experience Cloud was a big reason why. Overall, the software company reported adjusted earnings of $4.09 per share compared to estimates of $3.98. It also reported record revenue of $4.89 billion versus expectations of $4.87 billion. Dig deeper: How Homethreads is leveraging data […]...