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The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel

Google Ads SVP of Ads and Commerce Prabhakar Raghavan on stage at Google Marketing Live Tuesday. SAN FRANCISCO – A trend that has been building for several years came to the forefront this week at Google Marketing Live, the company’s annual conference for advertisers. The initiative? Automated campaign types that deliver ads across multiple Google […]...
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Google Display & Video 360 adds more tools to streamline cross-screen TV buys

In an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital & Video 360 – the company’s programmatic buying platform. The new tools take on a three-pronged approach with the intent of giving advertisers more functionality around privacy regulations, linear TV placements and consolidated TV […]...
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Key takeaways for brands after Google Marketing Live 2019

There were a couple of telling stats from this week’s Google Marketing Live event, which included many digital ad product announcements and was attended by around 5,000 industry players in San Francisco. In a Google-led study, the tech giant sussed out one particular shopper who wanted to buy a single pair of jeans—the person spent 73 […]...
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Google is focused on Ether and Ozone rather than on Amazon

We were marveled at Google Marketing Live. Fascinating demos and ground-breaking announcements like the Discovery Ads and the Bumper machine. The keynote also emphasized that Google is taking privacy seriously, which I was particularly pleased to hear. And in the ad innovations keynote, there was an overwhelming feeling that Google takes competition from Amazon more […]...
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How strict privacy laws can inform a marketer’s approach to email

The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting strict and robust privacy laws on a local level. As such, more thought is being placed into what a federal privacy law would look like and just how […]...
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Salesforce’s Pardot went down for 15 hours, exposing data in the cloud

Last Friday’s Salesforce outage meant work came to a halt for thousands of marketing and sales users locked out of Pardot and Salesforce Marketing Cloud. The outage, reportedly caused by a faulty Pardot database script, was prompted by reports that users were able to see and edit all of their company’s data, regardless of their […]...
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Search Engine Land Awards 2019 Finalists announced: Full list

We are excited to announce this year’s list of finalists for the 2019 Search Engine Land Awards. We received hundreds of submissions, and our slate of expert judges was blown away by the levels of sophistication exhibited by the applicants. The agencies, in-house teams and individuals who entered showed off some of the best strategies […]...
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As CCPA deadline approaches, only 14% of enterprises fully compliant so far

A new survey has found that only 14% of companies subject to looming California Consumer Privacy Act regulation consider themselves fully compliant, yet the majority (84%) said they had started the compliance process and 56% said they were in the process of implementation.  TrustArc, the company behind TRUSTe certification, commissioned a survey of IT and […]...
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Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid traffic. Reportedly, hundreds of marketers were eligible, but a class-action lawsuit by AdTrader asserts that Google improperly withheld those refund payments, according to the […]...
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