Blog

Sin categoría

Research firm Ipsos buys social listening platform Synthesio

Market research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of industry-wide mergers and acquisitions of social platforms. Deal terms were not made public. Synthesio’s platform, featured as a Leader in the most recent Forrester Wave report on that sector, allows brands to monitor what is […]...
Sin categoría
Blank Image

Advertisers can now use CPM bidding to buy Quora ads

Quora has added impression-based bidding to its ad platform. Quora advertisers can now use CPM (cost per thousand impressions) bidding to buy advertising. The question and answer platform announced the new feature Tuesday. Why you should care Impressions-based bidding opens up Quora to advertisers whose primary goal is reach and awareness rather than direct performance. […]...
Sin categoría
Blank Image

Despite 280-character expansion, short Tweets are still the norm

Since doubling character limits for Tweets to 280 characters a year ago, Twitter says people are still keeping their Tweets short and replying more often. On Tuesday, the company released a list of trends it has noticed since upping character limits. After analyzing how Tweets have changed since character limits doubled, here’s what Twitter learned. […]...
Sin categoría

MarTech Today: Vimeo integrates with LinkedIn, the latest version of Facebook’s Marketing API & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From Marketing Land: Vimeo integrates with LinkedIn to enable video publishing to company pages Oct 29, 2018 by Amy Gesenhues Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ […]...
Sin categoría

How to boost search rankings using only your internal linking strategy

Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking strategy makes it easier for your pages to be indexed and to rank, as well […]...
Sin categoría
Blank Image

5 ways to make your holiday advertising campaigns more profitable

For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s time to start thinking through your holiday advertising strategy. There are a variety of tricks you can use to reach the right customer base and give them an online shopping experience that will not […]...
Sin categoría

LinkedIn Sponsored Content can now be tracked via Google Campaign Manager

LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. Why marketers should care Earlier this year, LinkedIn introduced an integration with Google Campaign Manager for a few of its ad formats. On Monday, the company added Sponsored Content to the list of […]...
Sin categoría

Vimeo integrates with LinkedIn to enable video publishing to company pages

Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature. Vimeo’s stat dashboard will also include metrics to show how videos are performing on LinkedIn and other social networks. Why marketers should care Vimeo announced on Monday that it is the first video platform […]...
Español