I’m noticing a trend among some email speakers lately – when they want to promote a new idea, they smack down the best practice that relates to it. This bothers me because many of today’s best practices evolved from a yearning for innovation and guidelines in email’s Wild West early days, when we were writing […]...

Facebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or sensation health claims, as well as posts that promote or attempt to sell products or services based on health-related claims. “We know that people don’t like posts that are sensational or spammy, and […]...

Amazon always takes the long view. Though it’s hard to imagine Amazon’s domination of e-commerce changing any time soon, the retailer has set its sights on also challenging the giants of brick-and-mortar including Walmart, Costco and Target.  To that end, Amazon is poised to implement a long-rumored change to force smaller vendors (less than $10M […]...

Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New York-based private equity firm Centerbridge Partners. The new company, which is still yet to be named, launched on Monday.  The company aims to deliver marketing automation, marketing analytics and content management solutions.  […]...

Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to infer attributes of Facebook users via the tool. “People’s privacy is incredibly […]...

A recent report (registration required) from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. Merkle surveyed 500 US consumers for the report, which analyzes how and why customer experiences affect where they choose to spend their money.  According to the research, 66% […]...

Last week the Association of National Advertisers (ANA) strongly reasserted a position it articulated last year in favor of national privacy regulation. The trade organization is also calling for preemption of current and pending state privacy laws – especially the California Consumer Privacy Act (CCPA), which is set to take effect six months from today.  […]...

After partnering with Adobe earlier this year, process management and automation platform Nintex announced that the partnership will now enable its customers currently using Microsoft Sharepoint to access its proprietary e-signature software solution natively. The features are available to customers using Sharepoint 2013, 2016 and 2019. Why we should care Documentation and agreements such as […]...

Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the utilitarian e-commerce game and it’s only getting better at it. Amazon Prime Day is the largest single shopping day globally with sales coming from 17 countries and sales hitting $4.19 billion. But what if […]...

Feedback has never been so business-critical as it is today. We live and work in an era of unprecedented global transparency, digital experience-sharing, and a desire to be heard. In this environment, feedback is constantly surfacing about your company, your products, and the experiences you do or don’t deliver. This is happening whether you like […]...