Blog

Sin categoría
Blank Image

Here’s why experiential learning is better than being right

As marketers, we’re taught that the more we research and plan, we improve our chances of getting our marketing right. But is getting it right always the right approach? By doing small, experimental campaigns and learning from them, we can refine our marketing along the way. Customers know more than marketers do Doing some preliminary […]...
Sin categoría
Blank Image

Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic

Google is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced Wednesday. It will also give AdSense and AdMob publishers more information when ad serving is restricted as a result of these new measures. New risk prediction models. Google said this launch incorporates new machine learning models […]...
Sin categoría
Blank Image

Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it

Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user data with Facebook, and gives them the opportunity to clear the information from their Facebook accounts. The new tool will first launch in Ireland, South Korea and Spain before getting […]...
Sin categoría
Blank Image

Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]

There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey and report from Zipwhip (registration required), intended to promote messaging, argues the phone […]...
Sin categoría
Blank Image

Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration

Siloed teams and breakdowns in communication are familiar challenges to most of us. In our fast-paced environments, it can sometimes be difficult to ensure teams are all on the same page, particularly when it comes to digital marketing execution. New solutions, intended to speed up processes and improve efficiencies, often create complexities as more users […]...
Sin categoría
Blank Image

Make invaluable connections at MarTech

The power of professional networks is indisputable… and growing yours has never been easier, thanks to the structured and informal networking at MarTech®, September 16-18 in Boston. Join us to connect with a thriving community of 1,400 smart, engaged, passionate marketers eager to exchange ideas, experiences, and advice. You’ll meet prospective clients, partners — even future colleagues! […]...
Sin categoría
Blank Image

Google wants new industrywide standards to balance privacy and ads personalization

Most internet users understand the free content they consume is supported by data-driven advertising. Most people would prefer not to pay for content, but are also increasingly concerned about online privacy. Google is seeking to navigate a middle path that balances privacy and user control over data and personalized advertising, which the internet has become […]...
Sin categoría
Blank Image

IAB Europe, IAB Tech Lab release revised GDPR-consent framework

IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year gathering feedback from publishers, advertisers, digital protection authority groups and ad tech providers. TCF 2.0 includes technical specifications and policy documents that outline GDPR-compliant processes for delivering digital ads and managing consumer […]...
Sin categoría
Blank Image

We need your help

The Marketing Land team is conducting a reader survey and we’d love your input! Every year, we like to reach out to our subscribers to better understand who you are and what interests you. This way, we can continue to deliver highly valuable content to you and your peers. The survey should take no more […]...
Español