Blog

Sin categoría
Blank Image

Survey: 90% of consumers tell brands to stay away from extreme, offensive content

Brand safety issues are partly responsible for the trend toward in-housing and they’re also driving a retreat from programmatic among some brands. A new survey from the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI) shows why brands should be nervous about their content appearing beside questionable or offensive content. Reduce their purchase or […]...
Sin categoría
Blank Image

Spotify for Podcasters provides data on demographics, listening habits

Spotify for Podcasters, a discovery and analytics dashboard, has come out of beta, the music streaming service announced Tuesday. The platform allows podcast creators to submit their shows and view listener demographic and engagement data, such as where people start and stop playback as well as average listening time. Spotify for Podcasters provides data on […]...
Sin categoría
Blank Image

Don’t pay more later. Register for SMX East.

Last week, I shared 11 awesome reasons to attend SMX East this November 13-14 in NYC. I could list another 11 today — but instead, I’m going to turn it over to your peers and let them tell you why they choose SMX: “Lots of great information. I came away with solid action items to […]...
Sin categoría
Blank Image

Personalization offer doesn’t lead to more personal data sharing [Survey]

It’s widely accepted by marketers that consumers want increasingly personalized digital experiences. And while there’s considerable survey data that appears to support that general proposition, the truth is more situational and nuanced. Resisting personalization. A new survey of 1,100 U.S. adults in March, conducted by the Advertising Research Foundation (ARF) appears to fly in the […]...
Sin categoría
Blank Image

Location data 101: A primer for marketers

In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. But driving an effective multi-touchpoint strategy has its unique challenges – and oftentimes, our strategies are only as effective as what we know about our customers. In particular, customer location data has emerged over the […]...
Sin categoría
Blank Image

Twitter introduces 6-second viewable video ad bids

Twitter is rolling out a new video ad bidding option that allows advertisers to run 15-second or shorter video ads, but only be charged if the ad is viewed for a full six-seconds with pixels at 50% in-view. Twitter called it a “Flexible option for advertisers who care about the completed view metric, but are […]...
Sin categoría
Blank Image

ABM goes mainstream: What have we learned and what’s next?

Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and advisory firm TOPO released a report to the B2B community last quarter that stated emphatically: “ABM is going mainstream in 2019.” Game on. In the spirit of understanding the state of all things account-based, here’s […]...
Sin categoría
Blank Image

Does Facebook have a problem with HTTPS URLs in posts with images?

Facebook Debugger claims image is corrupted or has an invalid format. Have you had any issues trying to get images to load for organic posts on Facebook? Search Engine Land editor Barry Schwartz noticed images were not loading — or were being replaced with random images — when creating organic posts with links to stories […]...
Español